- Honda Steers 'Power Of IX'
MediaDailyNews, David Goetzl - Monday, April 30, 2012
Honda has inked a deal with ESPN to back a multiplatform initiati ...
- Next: Ads On NBA Jerseys?
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 30, 2012
The NBA is mulling allowing ads on players' jerseys. Right now ni ...
- Perform Group Plans Sports Channels For Facebook
Around the Net In OMD Europe, Nina Lentini - Monday, April 30, 2012
The UK digital video provider is betting that fans of international footbal ...
- Kiss Off: KISS FM Merges With WBLS
MediaDailyNews, Erik Sass - Friday, April 27, 2012
The reign of one of the nation's best-known R&B radio stations, N ...
- Chelsea FC's Qualification Final Broke Twitter Record
Around the Net In OMD Europe, Nina Lentini - Friday, April 27, 2012
Reported by dailymail.co.uk, users of the micro-blogging service broke the world reco ...
- NBA Launches 7th NBA Nation Tour
Marketing Daily, Karl Greenberg - Thursday, April 26, 2012
The NBA is in its seventh season of its mobile grassroots basketba ...
- Dan Marino Becomes AARP Spokesman
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 26, 2012
Hall of Fame quarterback Dan Marino, who passed for 420 touchdowns duri ...
- Mission Athletecare's New Sports Product Tackles Overheating
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 26, 2012
The EnduraCool Instant Cooling Towel is being described as a towel ma ...
- TrueCar.com Spotlights Female Auto Racers
Marketing Daily, Karl Greenberg - Wednesday, April 25, 2012
Internet consumer auto pricing and research company TrueCar, Inc. is reaching o ...
- P&G's Tide Goes Long For The NFL
Marketing Daily, Karl Greenberg - Wednesday, April 25, 2012
P&G's two-year-old corporate-level association with the league involves several brands, but Ti ...
- Fox Deportes Teams WIth Golden Boy Promotions
MediaDailyNews, Fern Siegel - Wednesday, April 25, 2012
Fox Deportes has partnered with Oscar de la Hoya's Golden Boy Promotion ...
- America's Most Influential Athletes
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 25, 2012
Last year, three drivers from the Nascar circuit made Forbes' list ...
- Rayovac Goes Fishing
Marketing Daily, Aaron Baar - Monday, April 23, 2012
The brand will also create an integrated marketing program utilizing fishing p ...
- Jersey Logo Real Estate = Location, Location, Location
Marketing: Sports, Barry Janoff - Tuesday, April 24, 2012
The NBA took another significant step toward selling space on its jerse ...
- 100 Days To London, Marketers Eye Gold
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 23, 2012
The U.S. Olympic Committee held a party in New York's Times Squar ...
- NHL Partners With Nickelback
Marketing Daily - Breaking News, Karl Greenberg - Friday, April 20, 2012
The National Hockey League (NHL) has formed a strategic promotional alliance wi ...
- TWC Adds Sports To App Offerings
MediaDailyNews, Fern Siegel - Friday, April 20, 2012
Time Warner Cable has added live national and regional sports fare ...
- Adidas In NFL With RG3, Tannehill
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 20, 2012
With its Reebok unit having been replaced by Nike as the league ...
- BBVA Compass, NBA Team For Tour
Marketing Daily, Tanya Gazdik - Thursday, April 19, 2012
Financial services company BBVA Compass and the National Basketball Association are teami ...
- New Social Nets Target Sports Fans, Amateur Athletes
The Social Graf, Erik Sass - Thursday, April 19, 2012
Sports and social media is a natural fit, given the communal natu ...
- MSG Launches Renovation Retrospective
Marketing Daily, Karl Greenberg - Tuesday, April 17, 2012
Madison Square Garden celebrate the Garden's 132 year history as part ...
- CBS Interactive Acquires Ad Rights To Top eSports Players
Online Media Daily, Ross Fadner - Wednesday, April 18, 2012
In a bid to take so-called eSports mainstream, CBS Interactive Tuesday reveal ...
- Riunite Cultivates Wine Fans At NASCAR
Marketing Daily, Karlene Lukovitz - Monday, April 16, 2012
While NASCAR fans are a hugely fertile and loyal marketing target f ...
- Some Guys Have All the Luck
Marketing: Sports, Rich Calacci - Tuesday, April 17, 2012
Why online media wins during the NFL draft. ...
- Europeans Watch 28.2 Hours Of Sports Per Month
Around the Net In OMD Europe, Nina Lentini - Monday, April 16, 2012
Turkey has the highest penetration for sports sites, with 70.7% accessing t ...
- NESN, WBZ Go To Bat For Red Sox
MediaDailyNews, David Goetzl - Friday, April 13, 2012
Regional sports network NESN and the CBS local station in Boston ha ...
- Crowne Plaza Tees Up Golfer Rickie Fowler In Campaign
Marketing Daily, Tanya Gazdik - Friday, April 13, 2012
"Golf courses have a storied history as informal meeting places, which alig ...
- NFL Network To Carry Rugby Championships
MediaDailyNews, Wayne Friedman - Thursday, April 12, 2012
The NFL Network will be the exclusive U.S. television partner for Rug ...
- Univision Deportes Wants Bigger Ad Slice
MediaDailyNews, David Goetzl - Thursday, April 12, 2012
A top Univision executive expresses concern that advertisers have under-recognized the Hispan ...
- Nike Unveils NFL Uniforms; Consumer Line Readied
Around the Net In Brand Marketing, Nina Lentini - Thursday, April 12, 2012
Of all 32 teams for whom Nike is developing uniforms, the Seatt ...