- AT&T U-verse To Air ESPN's Longhorn Network
MediaDailyNews, David Goetzl - Friday, August 31, 2012
AT&T U-verse, which has a heavy presence in Texas, will begin carryi ...
- Sony, DirecTV Offer NFL Games On PS3
Around the Net In Media, Phyllis Fine - Friday, August 31, 2012
For the second year in a row, Sony and DirecTV are offeri ...
- Brooklyn Headlines Oct. 20 Fight At Barclay's
Marketing Daily, Karl Greenberg - Thursday, August 30, 2012
The showcase sporting event needs to have lots of screaming fans, a ...
- Olympic App Revamps As Sports Hub
MediaDailyNews, David Goetzl - Thursday, August 30, 2012
NBC is taking an Olympics app that served as a TV Everywhe ...
- Pro Football: NOT 'The Most Effective Advertising Delivery System Ever Invented'
Online Media Daily, George Simpson - Friday, August 31, 2012
Earlier this week, "New York Times" ad columnist Stuart Elliott wrote th ...
- Love Football Brings Highlights To YouTube
Around the Net In OMD Europe, Nina Lentini - Wednesday, August 29, 2012
YouTube is to launch sports rights agency MP & Silva's online spor ...
- Coke Zero Encroaching On Pepsi With NFL Players
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 29, 2012
Pepsi Max may be the official soft drink of the NFL, b ...
- Coke Sponsors Soccer Camp
Marketing Daily, Karlene Lukovitz - Tuesday, August 28, 2012
Coca-Cola will sponsor a branded soccer camp for boys and girls ...
- Home Run: ESPN Extends MLB Deal Through 2021
MediaDailyNews, David Goetzl - Tuesday, August 28, 2012
ESPN has agreed to keep Major League Baseball through 2021. The de ...
- TWC Launches Regional Sports Net
MediaDailyNews, David Goetzl - Tuesday, August 28, 2012
Time Warner Cable SportsNet -- the name is one of the mo ...
- Vita Coco Marketing Moves Into NFL Territory
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 28, 2012
The fresh coconut water brand has signed its first NFL endorsers ...
- Sports Marketing: Is The U.S. Open Better With Federer At No. 1?
Marketing: Sports, Barry Janoff - Tuesday, August 28, 2012
In men's tennis, Roger Federer, Novak Djokovic and Rafael Nadal know t ...
- ESPN Debuts College Football App
MediaDailyNews, David Goetzl - Monday, August 27, 2012
ESPN is launching a new app devoted to college football, with ...
- Knicks, Rangers Sales Boost MSG Revs
MediaDailyNews, Wayne Friedman - Friday, August 24, 2012
Big post-season tickets sales efforts for the New York Knicks and N ...
- All And Sun Partner With Little League
Marketing Daily, Karl Greenberg - Thursday, August 23, 2012
All and Snuggle have signed a multi-year, exclusive partnership as the offici ...
- NBA Taps Ticketmaster
Marketing Daily, Karl Greenberg - Monday, August 20, 2012
The National Basketball Association (NBA) has tapped Ticketmaster, a division of Li ...
- NASCAR, Fox Deportes Partner In Spanish
Marketing Daily, Karl Greenberg - Monday, August 20, 2012
NASCAR and Fox Deportes has inked a media deal that creates t ...
- London's Lessons
Marketing: Sports, Bill McCandless - Tuesday, August 21, 2012
As the sports world turns their collective attention from the London Summ ...
- NFL Network, Cee Lo Give Fans A Voice
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 20, 2012
Musician/entrepreneur and "The Voice" judge Cee Lo Green has recorded a n ...
- Adidas Follows D-Rose On The Comeback Trail
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 20, 2012
Derrick Rose, who missed all but 27 games last season, has n ...
- Louisville Slugger Throws Change-up In Women's Marketing
Marketing Daily, Sarah Mahoney - Saturday, August 18, 2012
While Louisville Slugger has somewhere between 50 and 60% of the Maj ...
- WNBA's New York Liberty Partners With Baller Beats
Marketing Daily, Karl Greenberg - Friday, August 17, 2012
The WNBA team the New York Liberty has launched a marketing partnersh ...
- NASCAR Back With 'After The Lap'
Marketing Daily, Karl Greenberg - Friday, August 17, 2012
NASCAR is running a consumer program called "2012 NASCAR After The La ...
- Foot Locker Campaign Taps NBA Stars
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 17, 2012
Athletic retailer Foot Locker is launching a national multi-media campaign and ...
- The Soap Opera World Of Olympic Cereal Boxes
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 17, 2012
Michael Phelps used to be with General Mills' Wheaties, switched to Kellog ...
- The Breeders' Cup To Live Large In L.A.
Marketing Daily, Karl Greenberg - Thursday, August 16, 2012
On deck in L.A. are some guerrilla marketing tactics to build awarene ...
- Doha GOALS Forum Readies Roster Of Sports Luminaries
Marketing Daily, Karl Greenberg - Thursday, August 16, 2012
South African Rugby World Cup-winning captain Francois Pienaar is the latest high-profi ...
- Cablevision Signs Up For NFL Network
MediaDailyNews, David Goetzl - Thursday, August 16, 2012
After years of grappling with carriage operators, the NFL Network is movi ...
- NFL Launches Women's Apparel Campaign
Marketing Daily, Karl Greenberg - Tuesday, August 14, 2012
The league is launching its biggest marketing campaign to date about i ...
- Pepsi, NFL, Music Stars Team On 'Anthems'
Marketing Daily, Karlene Lukovitz - Wednesday, August 15, 2012
Pepsi and the National Football League have launched a national campaign featuri ...