- Rafael Nadal Takes On A New Racket
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 28, 2012
The former No. 1 ranked tennis player in the world has n ...
- Can Barclays Center Make Brooklyn?
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 28, 2012
The New York borough that has been home to the likes ...
- Kate Burns, Ex-CEO Of AOL Europe, Opens Firm
Around the Net In OMD Europe, Nina Lentini - Thursday, September 27, 2012
Accelerate Worldwide, a commercial management firm co-founded by former CEO of A ...
- Kicking Around Brand NFL
Marketing Daily - Top of the News, Thom Forbes - Friday, September 28, 2012
"Time"'s Sean Gregory wrote earlier this week that "Roger Goodell ascended ...
- Old World Industries Partners With NHRA
Marketing Daily, Karl Greenberg - Wednesday, September 26, 2012
NHRA (the National Hot Rod Association) has launched a multi-year sponsorship progr ...
- NFL, Referees Reach Labor Accord
Marketing Daily, Nina Lentini - Thursday, September 27, 2012
After two full days of face-to-face talks following Monday's phone conversations, t ...
- NFL's 49ers Add SAP To Roster
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 25, 2012
Technically speaking, the San Francisco 49ers will be well provided for ...
- Farmers Insurance Rides With Kasey Kahne
Marketing Daily, Karl Greenberg - Monday, September 24, 2012
Farmers Insurance is angling for pole position on the NASCAR track. T ...
- For The NBA's Nets, No Sleep 'Til Brooklyn
Marketing: Sports, Barry Janoff - Tuesday, September 25, 2012
The song that appeared on the Beastie Boys' 1986 debut album, "Licens ...
- MediaCom Sport Opens Moscow Outpost To Service Major Events
MediaDailyNews, Steve McClellan - Monday, September 24, 2012
MediaCom Sport, a unit of WPP, has opened a new office ...
- Hulu Lands WWE Exclusivity, Key Male Audience
Online Media Daily, Gavin O'Malley - Monday, September 24, 2012
In the fight for exclusive content contracts, Hulu just landed the wrestli ...
- NFL, Time Warner Make Deal
Around the Net In Media, Phyllis Fine - Monday, September 24, 2012
Time Warner Cable Inc. customers can finally watch NFL games, thanks ...
- The Breeders' Cup Launches Digital Game
Marketing Daily, Karl Greenberg - Thursday, September 20, 2012
The Breeders' Cup has launched "Blazing Silks, Breeders' Cup Edition," an interacti ...
- CBS' Moonves Touts Network's Management Style, Sports
MediaDailyNews, David Goetzl - Thursday, September 20, 2012
CBS CEO Leslie Moonves reiterated his company's interest in owning a general-entertainme ...
- News Corp. Mulls Sports Net, Possible Cable Revamp
MediaDailyNews, David Goetzl - Thursday, September 20, 2012
No matter what News Corp. does as far as launching a nation ...
- Disney Bullish On ESPN, Kids Biz
MediaDailyNews, Wayne Friedman - Thursday, September 20, 2012
Jay Rasulo, senior EVP and CFO of Walt Disney Company, says compa ...
- Omnicom Sued For Wrongful Termination, Charged With Violating Sarbanes-Oxley
Raw, Steve McClellan - Friday, September 21, 2012
Veteran sports media executive Ray Katz has sued Omnicom, its OMD a ...
- Sports Sponsorships: Trying To Predict The Ups And Downs
Marketing: Sports, Brian Grey - Tuesday, September 18, 2012
Of all the places for a marketer to be in sports the ...
- Havas Sports & Entertainment Opens Moscow Office
MediaDailyNews, Steve McClellan - Monday, September 17, 2012
Havas Sports & Entertainment (HSE Group), the brand engagement operation of Hava ...
- NBC's Lower NFL Ratings Still Win Sunday, CBS Gains, Fox Falls
MediaDailyNews, Wayne Friedman - Monday, September 17, 2012
Although NBC still scored big on Sunday thanks to NFL football, t ...
- Sports Fans Turn More To Web, Social Media
Online Media Daily, Gavin O'Malley - Monday, September 17, 2012
TV remains the dominant channel through which consumers get their sports fi ...
- Adidas, D-Rose Focus On Building Brand
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 14, 2012
The sports footwear and apparel company is banking on Derrick Rose's comple ...
- A-Rod Pitches Visa RushCard In Spanish
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 14, 2012
Alex Rodriguez, who is set to make $19M this season with t ...
- CBS' '60 Minutes' To Produce Sports Program For Showtime
Around the Net In Media, Phyllis Fine - Thursday, September 13, 2012
In "a cooperative effort between corporate siblings" -- a broadcast and ...
- Russell Athletic Seeks Digital 'Declarations'
Marketing Daily, Sarah Mahoney - Wednesday, September 12, 2012
In the latest iteration of the brand's Together We R campaign, Russe ...
- HBO, ESPN Make Marketing Agreement
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 12, 2012
HBO and ESPN have announced a multi-year, multi-tiered boxing programming and marketi ...
- The Athlete's Mom
Engage:Moms, Patti Minglin - Wednesday, September 12, 2012
It has been refreshing to see so many athletic brands taking the ...
- CBS' Later Sunday Night Starting Times: Can It Be An Opportunity?
TV Watch, Wayne Friedman - Wednesday, September 12, 2012
Messy prime-time schedules can follow Sunday afternoon NFL games, especially doubleheaders. Sund ...
- Green Bay Players Boost Marketing Alliances
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 11, 2012
Despite the relatively small size of their market, the Green Bay Packe ...
- Australian Athlete Calls For Tweet Accountability
Around the Net In OMD Europe, Nina Lentini - Monday, September 10, 2012
Robbie Farah has urged lawmakers to move against internet users who laun ...