- Retailers Must Adapt To A New Kind Of Shopper
Around the Net In Brand Marketing, Thom Forbes - Monday, December 28, 2009
Retailers and malls that have been in survival mode for the pa ...
- Macy's Pins Turnaround Hopes On MyMacy's Concept
Around the Net In Brand Marketing, Thom Forbes - Monday, December 28, 2009
Macy's is getting the message that it's not what the retailer wan ...
- Eight O'Clock Offers Facebook 'How To' Video
Marketing Daily, Karlene Lukovitz - Sunday, December 27, 2009
"We believe that 'connecting over Facebook' is similar to 'connecting over coffee' ...
- Panera Bread Baking A Recession Success Story
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 23, 2009
Panera, the soup and sandwich chain that now has more than 1,3 ...
- Re: Sports Stars, Nike Sticking With 'Strategy That Works'
Around the Net In Brand Marketing, Nina Lentini - Friday, December 18, 2009
The world's largest sports shoe and clothing business on Thursday pledged ...
- GM's New Marketing VP: 'I Listen And Move Fast'
Marketing Daily, Karl Greenberg - Wednesday, December 16, 2009
"We are in the midst of launching a new customer sales, servi ...
- Dear Bev: I'm looking for some great business books for Christmas gifts. Any suggestions?
MediaDailyNews, Beverly Weinstein - Wednesday, December 16, 2009
Media execs I talked to at companies ranging from Google to Ti ...
- KeyBank Renews Relationship With Epsilon
Marketing Daily, - Tuesday, December 8, 2009
Alliance Data Systems Corp.'s Epsilon subsidiary has signed an extension agreement wi ...
- Next-Generation CMOs Must Embrace The Consumer
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 8, 2009
Next-generation CMOs must help their organizations to truly understand their customers a ...
- MTV Taps Shore As Head Strategist
MediaDailyNews, Wayne Friedman - Monday, December 7, 2009
Veteran media and brand researcher Nick Shore has been named senior vi ...
- VW Dealer In Florida Hits His Groove By Breaking All The Rules
Around the Net In Brand Marketing, Thom Forbes - Monday, December 7, 2009
Gunther Volkswagen in Coconut Creek, Fla., may look like it's stuck ...
- Buick Regal Sets Out To Change Mindsets
Marketing Daily, Karl Greenberg - Friday, December 4, 2009
Regal comes to the U.S. market next spring, positioned against performance-driving seda ...
- Online Coupon Sites See Soaring Traffic, Downloads
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 2, 2009
Leading coupon websites reported record traffic on Cyber Monday, Jon Swartz report ...
- The Path To Developing Successful New Products
Around the Net In Brand Marketing, Thom Forbes - Monday, November 30, 2009
Businesses with the best new product track records do three things wel ...
- Volkswagen Strives To Be No. 1 Automaker By 2018
Around the Net In Brand Marketing, Thom Forbes - Monday, November 30, 2009
Volkswagen has a plan to be the No 1 automaker in wor ...
- CBS Names NBC's Dan Harrison to New Strategy Post
Around the Net In Media, Joan Voight - Tuesday, November 24, 2009
CBS is hiring Dan Harrison to fill the new post of seni ...
- Mazda Plans To 'Zoom-Zoom' Past Electrics
Marketing Daily, Karl Greenberg - Friday, November 20, 2009
One strategy will involve focusing on solving gasoline-engines' weak points, such ...
- General Motors Rolling Out New Strategy For Auto Shows
Around the Net In Brand Marketing, Thom Forbes - Friday, November 20, 2009
Columnist Tom Walsh writes that upcoming auto shows in Los Angeles a ...
- When Old Tricks Become New Treats
Engage:Millennials, Peter Dunn - Friday, November 20, 2009
Gen Y isn't familiar with layaway's choppy history. This means that t ...
- Let's Eat: 5 Chains Target Nontraditional Retail
Marketing Daily, Karlene Lukovitz - Thursday, November 19, 2009
The joint strategic development initiative will enable the chains to bundle a ...
- O&M Introduce Global Strategy Practice
MediaDailyNews, - Thursday, November 19, 2009
Ogilvy & Mather is launching a global strategy and innovation practice, ...
- VUCA: A New Acronym From Procter & Gamble's CEO
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 19, 2009
VUCA stands for Volatile, Uncertain, Complex and Ambiguous, reports David Holthaus, a ...
- Sell Experiences, Not Products
Engage:Boomers, Jim Gilmartin - Monday, November 16, 2009
As we get older we become more resistant to absolute guarantees ...
- Q&A: Toyota's Bob Zeinstra Looks At Job Ahead
Marketing Daily, Karl Greenberg - Thursday, November 12, 2009
Among his biggest challenges, he says, "You can spend money on product-specif ...
- Comcast Ups Joy To SVP, Strategy
MediaDailyNews, - Wednesday, November 11, 2009
Comcast Corp. has promoted Aljit Joy to senior vice president of strate ...
- How Subway's $5 Footlong Became An Accidental Bonanza
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 10, 2009
Matthew Boyle weaves the tale of Stuart Frankel, a transplanted New York ...
- Singer Heads Distribution For Oprah Network
MediaDailyNews, Fern Siegel - Friday, October 30, 2009
The Oprah Winfrey Network, which saw former prez Robin Schwartz exit earli ...
- Green: Outdoor
Marketing: Green, Brad Stewart - Wednesday, October 28, 2009
Whether or not green remains chic over time, it's increasingly clear th ...
- Starbucks' Via: Off Brand But On Target?
Marketing Daily, Karlene Lukovitz - Tuesday, October 20, 2009
Consultant Michael Stone questions the conclusion that next month's launch will hu ...
- Toys R Us Launches 'Big Gift' Layaway Program
Marketing Daily, Sarah Mahoney - Monday, October 19, 2009
Toys R Us says the program will be supported with both pri ...