- Mini Website Is Brand Central
Marketing Daily, Karl Greenberg - Wednesday, December 19, 2012
For BMW's Mini division, MiniUSA.com and the digital strategy supporting it ...
- Infiniti: Here Comes Q, There Goes, M, G, FX
Marketing Daily, Karl Greenberg - Monday, December 17, 2012
Infiniti is changing car nomenclature. Gone are like "M", "G" and "F ...
- Microsoft, Marie Claire In Windows Phone 8 Effort
Around the Net In OMD Europe, Nina Lentini - Thursday, December 13, 2012
In amongst the content marketing strategy will be several advertorials in t ...
- Starbucks To Add 1,500 U.S. Cafes by 2017
Marketing Daily, Karlene Lukovitz - Thursday, December 6, 2012
Starbucks plans to add more than 3,000 cafes in the Americas, includi ...
- AmEx: Social Engagement That Closes The Loop
Marketing Daily, Karl Greenberg - Wednesday, December 5, 2012
Leslie Berland, SVP digital partnerships and development at American Express, has ...
- Gap Pushes Out-of-Home Ads
Marketing Daily, Steve McClellan - Wednesday, December 5, 2012
With consumer attention dwindling in top markets, Gap has used new a ...
- Dentsu Inks 'Sensor' Deal With Qualcomm, Will Boost Mobile Ad Targeting
Online Media Daily, Laurie Sullivan - Wednesday, December 5, 2012
Ad agency Dentsu, Recruit Holdings, and their joint venture Blogwatcher have ink ...
- DMN Taps Dillion As Client Strategy Director
Online Media Daily, Fern Siegel - Tuesday, December 4, 2012
Digital Marketing NOW (DMN), a full-service digital marketing and design firm, add ...
- Q&A: VW Has A Unique Position, Even Underwater
Marketing Daily, Karl Greenberg - Friday, November 30, 2012
The brand itself is souped up, with increasing sales, consideration and mark ...
- Mazda Drives 'Alternative To Premium' Position
Marketing Daily, Karl Greenberg - Thursday, November 29, 2012
Russell Wager, VP of marketing at the Irvine, Calif.-based Mazda North Americ ...
- Digitas Strengthens Content Marketing, Behavior Analysis With Skyword Partnership
Online Media Daily, Laurie Sullivan - Thursday, November 29, 2012
Digitas plans to leverage Skyword's content marketing platform, which helps brands publi ...
- Subaru Growth Driven By 'Love'
Marketing Daily, Karl Greenberg - Tuesday, November 27, 2012
At a recent meeting of the International Motor Press Association, Subaru's corpora ...
- Q&A: Century 21 CMO Thorne On Super Bowl
Marketing Daily, Aaron Baar - Tuesday, November 20, 2012
In this age of one-to-one marketing through digital channels, it might se ...
- Shop On Thanksgiving? Hell Yeah, Say Consumers
Marketing Daily, Sarah Mahoney - Monday, November 19, 2012
Maybe we don't like our families as much as we think ...
- Radley Studios Taps Neal As Strategy Head
MediaDailyNews, Fern Siegel - Thursday, November 15, 2012
Greg Neal has been named Chief Strategy Officer for LA content a ...
- Metro Readies 'Mobile First' Strategy
Around the Net In OMD Europe, Nina Lentini - Wednesday, November 14, 2012
Regional freesheet Metro is to launch a new multi-platform website,Android app a ...
- Marketers, Get Content Out On Other Channels
Around the Net In OMD Europe, Nina Lentini - Wednesday, November 14, 2012
Patricio Robles, who is a tech reporter for eConsultancy, has claimed th ...
- Oracle Integrates Social Marketing Into Enterprise To Gain Marketing Revs
Online Media Daily, Laurie Sullivan - Monday, November 12, 2012
Oracle is working to build a social marketing initiative by showing markete ...
- Strategy Pays Off: Red, Google Top Best Social Video List
Online Media Daily, Gavin O'Malley - Monday, November 12, 2012
Thanks to an audacious branded content strategy, Red Bull had the be ...
- UK Government Closer To All-Digital
Around the Net In OMD Europe, Nina Lentini - Tuesday, November 6, 2012
The Government's plan to save money and make services easier by maki ...
- Storm Over, Game On: Retailers Ready To Rip
Marketing Daily, Sarah Mahoney - Saturday, November 3, 2012
There are 32 shopping days between Black Friday and Christmas -- t ...
- Western Brands Could Learn From 'Softscaling'
Marketing Daily, Aaron Baar - Thursday, November 1, 2012
In these increasingly volatile economic times, companies need to find a balan ...
- NPR Taps Carrasco As CMO, Mayor SVP, Strategy
MediaDailyNews, Fern Siegel - Thursday, November 1, 2012
Emma Carrasco will become NPR's Chief Marketing Officer. ...
- Old Spice Seeks Social Strategy
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 1, 2012
Old Spice agency Wieden & Kennedy is looking for a "social strategis ...
- We Are Social To Create Tiger Beer Social Strategy
Online Media Daily, Steve McClellan - Monday, October 29, 2012
Social media agency We Are Social has been appointed by Tiger Be ...
- Q&A: Ocean Spray Sticks To What Works
Marketing Daily, Sarah Mahoney - Monday, October 22, 2012
What's a marketer to do when the old campaign just keeps ...
- Walgreens Gets New Chief Strategy Officer
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 22, 2012
Walgreens has announced the appointment of Brad Fluegel as SVP and chi ...
- Blau To Direct Guardian's Digital Strategy
Around the Net In OMD Europe, Nina Lentini - Tuesday, October 16, 2012
Guardian News & Media has announced the appointment of Wolfgang Blau ...
- ANA Update: How P&G, J&J, Sharpie Learn From Flops
Marketing Daily, Sarah Mahoney - Thursday, October 11, 2012
Some advised tackling the problem head on. When a distribution issue f ...
- Do You Have A Tablet Strategy?
Engage:Millennials, Sharalyn Hartwell - Friday, October 5, 2012
In a perfect world, every marketer would get to work for ...