- Mindshare Ups Minero To Run Content Strategy Practice
MediaDailyNews, Steve McClellan - Monday, February 25, 2013
WPP media agency Mindshare has formed a new content marketing and strateg ...
- What Is The Secret Of Effective Page Posts?
Engage:Men, Rob Jewell - Thursday, February 21, 2013
Remember the old adage? If a tree falls in the forest, a ...
- B2B Publishers Discuss Paywall Lessons
Around the Net In OMD Europe, Nina Lentini - Tuesday, February 19, 2013
Three business to business publishers shared their experiences of introducing paywalls ...
- Turn Taps Murphy In Advisory Role
Marketing Daily, Karl Greenberg - Thursday, February 14, 2013
Cloud-based marketing platform Turn has appointed industry veteran Mike Murphy as adviso ...
- Did Poland Spring Blow Its Big Close-Up?
Marketing Daily, Karlene Lukovitz - Wednesday, February 13, 2013
As of late afternoon on Wednesday, the brand's only mention on soci ...
- Survey: For Retailers, Mobile Has Really Arrived
Marketing Daily, Sarah Mahoney - Wednesday, February 13, 2013
BDO, which regularly measures the mood of retail executives, says that mobi ...
- In-House App Stores Rise, Streamline Mobile Strategy
Online Media Daily, Mark Walsh - Tuesday, February 12, 2013
Consumer-facing companies like Apple, Google, and Amazon aren't the only ones buildi ...
- Connecting Hyperlocal Efforts With Universal Brand Message
Marketing: Sports, Dan Eisenberg - Tuesday, February 5, 2013
A more connected marketplace has made consumers and sports fans smarter a ...
- Subway's Tony Pace On The Super Bowl, 2013 Strategy
Marketing Daily, Karlene Lukovitz - Monday, February 4, 2013
Like most Subway ads and promotions in recent years, the spot featur ...
- Neumann Leaves VW For GM
Marketing Daily, Karl Greenberg - Friday, February 1, 2013
General Motors has grabbed Karl-Thomas Neumann from Volkswagen AG to be preside ...
- Best Buy And Future Shop Close Stores In Canada
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 1, 2013
Best Buy Canada has posted a list of Best Buy and Futu ...