- Compete: Pepsi's Online Push A Smart Play
Marketing Daily, Mark Walsh - Wednesday, December 30, 2009
PepsiCo earlier this month revealed it won't run any ads for i ...
- Olympics, Super Bowl Ad Crunch
Around the Net In Media, Fern Siegel - Tuesday, December 29, 2009
It's crunch time for the networks trying to unload $1 billion ...
- Pepsi Passing Up TV For Super Bowl
Around the Net In Online Marketing, Gavin O'Malley - Thursday, December 24, 2009
For the first time in 23 years, Pepsi will not be runni ...
- CBS Debuts 'Boss' After Super Bowl
Around the Net In Media, Fern Siegel - Monday, December 21, 2009
In a surprising move, CBS will premiere the new reality show "Undercov ...
- Pepsi Skips Super Bowl
Around the Net In Media, Fern Siegel - Friday, December 18, 2009
PepsiCo's beverages will sit out Super Bowl XLIV for the first ti ...
- Pop Secret Leverages Watching Movies At Home
Marketing Daily, Aaron Baar - Thursday, December 17, 2009
"With the economy being down, a lot of people are staying ...
- Denny's Coming Back To Super Bowl's Grand Stage
MediaDailyNews, David Goetzl - Thursday, December 17, 2009
Denny's, which ran a Super Bowl ad in 2009 viewed as ...
- After 23 Years, Pepsi To Sit Out Super Bowl
Around the Net In Brand Marketing, Nina Lentini - Thursday, December 17, 2009
Suzanne Vranica reports that PepsiCo will not advertise its beverages in Sup ...
- FedEx Taking Pass On Super Bowl Again
MediaDailyNews, David Goetzl - Wednesday, December 16, 2009
FedEx has decided again that it absolutely, positively doesn't have to ...
- Census Bureau To Advertise In Super Bowl
MediaDailyNews, David Goetzl - Tuesday, December 15, 2009
The Census Bureau will be among the advertisers in February's Super Bow ...
- Football Fans Face Off In Frito Family Fest
Marketing Daily, - Wednesday, December 2, 2009
PepsiCo's Frito-Lay North America division and the National Football League named eig ...
- Dockers Backs Khakis In New Global Push
Marketing Daily, - Tuesday, December 1, 2009
Dockers is launching a new global campaign for khakis, "Wear the Pants ...
- Doritos Names 8 Quarter-Finalists In Game
Marketing Daily, - Monday, November 30, 2009
In the next phase of the program -- in which gaming fa ...
- Super Bowl Ad Buys: Social Media Will Impact Marketers' Decisions
MediaDailyNews, Wayne Friedman - Sunday, November 29, 2009
Increased digital word-of-mouth marketing -- using social media and other platforms ...
- Diamond Foods Is (Emerald) Nuts About Super Bowl XLIV
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 24, 2009
...
- HomeAway Inks Agreement With Warner Bros.
Marketing Daily, Tanya Gazdik - Monday, November 23, 2009
The campaign will reunite actors Chevy Chase and Beverly D'Angelo to recaptu ...
- Griswolds Will Star In HomeAway Super Bowl Ads
Around the Net In Brand Marketing, Thom Forbes - Friday, November 20, 2009
HomeAway, which operates an international network of Web sites for people w ...
- CBS: Most Super Bowl Spots Sold
Around the Net In Media, Fern Siegel - Wednesday, November 18, 2009
CBS is approaching a 90% sell-out for its Feb. 7, 2010, broadca ...
- Hyundai To Air Five Spots On Super Bowl
Marketing Daily, Karl Greenberg - Friday, November 13, 2009
The Fountain Valley, Calif. marketing arm of the Korean automaker is prepari ...
- Cars.com Heads To Super Bowl
Marketing Daily, - Tuesday, November 3, 2009
Cars.com will launch its 2010 marketing campaign with a Super Bowl a ...
- HomeAway Books Super Bowl Slot
Marketing Daily, - Wednesday, October 21, 2009
Online vacation rental marketplace HomeAway, Inc. will air its first national ...
- CBS Attracts New Super Bowl Advertisers
MediaDailyNews, Wayne Friedman - Tuesday, October 20, 2009
CBS has added a small and new national TV advertiser to i ...
- CBS Has Sold Nearly 80% of Super Bowl Ads
Around the Net In Media, Joan Voight - Thursday, October 8, 2009
In yet another sign that sports is hot, CBS is close ...
- CBS Now 70% Sold Out on Super Bowl
Around the Net In Media, Joan Voight - Thursday, September 17, 2009
Ad sales for the Super Bowl on Feb. 7 are moving mo ...
- Three Verities: Death, Taxes And GoDaddy In The Super Bowl
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 15, 2009
...
- GoDaddy Buys 2 Super Bowl Spots
MediaDailyNews, Wayne Friedman - Monday, September 14, 2009
Making its annual marketing/public relations push around the Super Bowl has start ...
- Doritos Ups The Pot For Super Bowls Ad Contest
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 10, 2009
Frito-Lay is announcing today that it's adding some spice to what alrea ...
- Super Bowl Is 65% Sold
MediaDailyNews, - Monday, August 31, 2009
CBS has sold 65% of the available ads for next year's Sup ...
- Ad Market Slow for Olympics, Super Bowl
Around the Net In Media, Joan Voight - Wednesday, August 26, 2009
The advertising market is moving at a glacial pace for two ...
- NFL Urges Sponsors to Get in the Game
Around the Net In Media, Joan Voight - Sunday, August 16, 2009
The NFL is spending more and asking sponsors to ramp up the ...