- Mars Sets Sights On Super Bowl 2012 With 2011 Instant Win Game
Around the Net In Brand Marketing, Nina Lentini - Tuesday, December 28, 2010
Super Bowl XLV is just over a month away, but Mars Chocola ...
- Rent-A-Center Readies Hour-long Special For Super Bowl Sunday
Around the Net In Brand Marketing, Nina Lentini - Thursday, December 23, 2010
"Inside the Rings, with Troy Aikman" is scheduled to air nationally pri ...
- Super Bowl Ads Still Impact, Ask Betty White
TVBlog, David Goetzl - Thursday, December 23, 2010
As the oft-nauseating frisson about Super Bowl ads is maybe two wee ...
- Vicks To Send NFL Uber Fan To Super Bowl
Marketing Daily, - Friday, December 17, 2010
Procter & Gamble's Vicks, which is sponsoring the upcoming Super Bowl, ...
- HomeAway Returns To Super Bowl With 'Ministry Of Detourism'
Around the Net In Brand Marketing, Nina Lentini - Friday, December 17, 2010
The :30 spot features a "secret government agency" who is tasked wi ...
- Pizza Hut, Long In The Pregame, Joins Super Bowl For First Time
Around the Net In Brand Marketing, Nina Lentini - Thursday, December 16, 2010
While the restaurant chain has been content to hang on the sidelin ...
- The Super Bowl Used To Be A Football Game
Around the Net In Brand Marketing, Nina Lentini - Monday, December 13, 2010
Now, advertisers are turning it into a social media game. Today, riva ...
- Kia Effort Backs Optima With Cinema, Bowl Buy
Marketing Daily, Karl Greenberg - Thursday, December 9, 2010
Michael Sprague, VP of marketing for the Irvine, Calif.-based automaker, tells Marketi ...
- Fox's Nesvig Reflects On Ad Landscape
TVBlog, David Goetzl - Friday, December 10, 2010
With complex algorithms for calculating ROI and brainstorming about multiplatforms and multip ...
- Auto Ads Drive Super Bowl
Around the Net In Media, Fern Siegel - Monday, December 6, 2010
Fox's Feb. 6 Super Bowl XLV broadcast will feature no fewer th ...
- Beep, Beep! Can Any Auto Brand Get Through Super Bowl Pile-up?
Around the Net In Brand Marketing, Nina Lentini - Monday, December 6, 2010
At least eight automakers have purchased air time so far for t ...
- BMW to Make Super Bowl Comeback After 10 Years
Around the Net In Media, Fern Siegel - Sunday, December 5, 2010
BMW North America is returning to the Super Bowl after a 10-ye ...
- Black Eyed Peas Perform At Super Bowl
Around the Net In Media, Fern Siegel - Monday, November 29, 2010
The Black Eyed Peas will be the featured halftime performer at t ...
- HomeAway Returns To Super Bowl
Marketing Daily, Tanya Gazdik - Tuesday, November 16, 2010
This year's spot generated a 500% increase in consumer visits to t ...
- Super Bowl Sold Out, HomeAway Finds Second Home
MediaDailyNews, Wayne Friedman - Tuesday, November 16, 2010
Vacation home rental company HomeAway will return as a Super Bowl advertis ...
- Bridgestone Hits The Road To Super Bowl XLV
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 16, 2010
The title sponsor of the half-time show at Cowboys Stadium is jump-starti ...
- Visa Posts Video Vignettes On Facebook
Marketing Daily, - Thursday, November 11, 2010
The videos, at www.facebook.com/visafansforlife, explore each member's feat of attending every Sup ...
- JetBlue, MasterCard Offer Deal If Jets Win Super Bowl
Marketing Daily, - Monday, November 1, 2010
If the New York Jets win the "2010 Football Championship" in Dall ...
- Fox Sells Out Super Bowl
Around the Net In Media, Fern Siegel - Monday, November 1, 2010
In another sign of the strong demand among advertisers for commercial ti ...
- Cars.com To Advertise In Super Bowl Again
Marketing Daily, - Monday, October 18, 2010
The online auto market will air two spots on Super Bowl X ...
- Cars.com To Advertise In Super Bowl
MediaDailyNews, - Monday, October 18, 2010
Cars.com, for the fourth consecutive year, will run ads during the Sup ...
- Subaru To Scout Puppies For Super Bowl Spot
Marketing Daily, Tanya Gazdik - Thursday, October 7, 2010
The automaker will be scouting the filming of Animal Planet's Puppy Bo ...
- Super Bowl Ads Are 90% Sold
Around the Net In Media, Fern Siegel - Friday, September 17, 2010
Fox Broadcasting has sold more than 90% of its Super Bowl advertisi ...
- Pepsi Is Back In The Big Game
Around the Net In Brand Marketing, Nina Lentini - Wednesday, September 15, 2010
After a year off, beverage giant Pepsi will be back in t ...
- Snickers Dangles Super Bowl Trip In Game
Marketing Daily, - Monday, August 16, 2010
Mars Chocolate North America's Snickers brand is offering 17 exclusive trips ...
- NBC Promises No Super Bowl, Olympics On Cable
MediaDailyNews, David Goetzl - Thursday, August 12, 2010
It has been suggested that if the Super Bowl ever headed ...
- Grocers Dispensing Nutritional Advice To Their Customers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 27, 2010
A nutritional-scoring system being tested at some Kroger grocery stores is pa ...
- Cowboys' Super Show Celebrates Super Bowl Countdown
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 27, 2010
...
- Fox Sells 80% of Super Bowl
Around the Net In Media, Fern Siegel - Tuesday, June 8, 2010
Fox has sold as much as 80% of its ad inventory f ...
- Betty White Says Snickers Spot Goosed Her Career
Around the Net In Brand Marketing, Thom Forbes - Monday, June 7, 2010
Andrew Hampp conducts an amusing interview with octogenarian Betty White, who credi ...