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Fox Sells 80% of Super Bowl

  • Ad Age, Tuesday, June 8, 2010 11:37 PM
Fox has sold as much as 80% of its ad inventory for the Super Bowl, according to a source, a signal that advertisers are moving earlier than ever to secure good positions in TV programming that still has the power to secure a broad audience. Such stats such the extent of advertiser fascination with the event.

At a time when most video content seems to reach fewer people than ever before, the Super Bowl is reaching more. CBS' telecast of the event this year set a record for broadcast television. It reached an average of 106.5 million people, topping the longstanding record set by CBS' telecast of the series finale of "M*A*S*H" in 1983. Fox is seeking between $2.8 million and $3 million for a 30-second spot in the game, per sources.

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