- Study: Sports Media Usage Patterns Changing, Almost As Many Follow Olympics Online As In Print
Online Media Daily, Gavin O'Malley - Tuesday, February 23, 2010
From the Super Bowl to the NBA All-Star game and the Wint ...
- Searching For Steve The Stoned Unicorn
Show Daily, John Capone - Wednesday, February 24, 2010
Bill Tancer examined the segments of people who searched on "Denny's" f ...
- Doritos Most-Watched Online Super Bowl Ad
Marketing Daily, - Wednesday, February 17, 2010
Visible Measures, an independent third-party online video measurement firm, has released resul ...
- Getting Into The Mixing Bowl
Marketing Daily, Vanessa Horwell - Wednesday, February 17, 2010
Are Super Bowl ads also influenced by larger factors than the ...
- Multitaskers: More Viewers Watched Super Bowl, Surfed Net
MediaDailyNews, Wayne Friedman - Monday, February 15, 2010
Concerning the NFL big game this year, the Nielsen Company says the ...
- The $2.5 Million Dilemma
Online Media Daily, George Simpson - Friday, February 12, 2010
It is hard to calculate exactly how much advertisers paid for the ...
- Beyond The Super Bowl
Marketing Daily, Mitch Spolan - Thursday, February 11, 2010
The Super Bowl offers online marketers important lessons that illustrate the changi ...
- Doritos Spot Wins Hulu AdZone
Online Media Daily, - Wednesday, February 10, 2010
Doritos' "House Rules" ad was the best-liked and Mars' Snickers ad featuri ...
- Dove Super Bowl Spot Changes Men's Perceptions
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 10, 2010
Speaking of Unilever's Dove, an Ogilvy & Mather spot for its n ...
- Doritos Spot Sets Record, Most-Watched Ever
MediaDailyNews, Wayne Friedman - Tuesday, February 9, 2010
This past Super Bowl was the most-watched TV show of all ti ...
- truTV Super Bowl Spot Helpful, No Touchdown
MediaDailyNews, David Goetzl - Tuesday, February 9, 2010
Did a Super Bowl ad help truTV? Some may label it ...
- NFL: The Kia Ad Should Have Stayed In Vegas
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 9, 2010
...
- Focus On The Family Got Super Bowl Buzz It Wanted
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 9, 2010
...
- Sun Life Financial Scores Big During Super Bowl
Marketing Daily, - Monday, February 8, 2010
Sun Life Financial received over $26 million in media value during t ...
- Super Bowl Ball Now In Marketers' Hands
Marketing Daily, Karl Greenberg - Monday, February 8, 2010
Hyundai put its commercials on touch-screen kiosks in dealer showrooms, but n ...
- Most Meaningful: Snickers. Least: GoDaddy
Marketing Daily, Karl Greenberg - Monday, February 8, 2010
According to Andrew Graff, CEO of Allen & Gerritsen, "The ads th ...
- Super Bowl S*M*A*S*H*E*S Record
MediaDailyNews, Wayne Friedman - Monday, February 8, 2010
For the third year in a row, the Super Bowl has h ...
- Super Bowl Tops Ad, Promo Run
MediaDailyNews, David Goetzl - Monday, February 8, 2010
CBS ran slightly more ads than NBC did a year ago ...
- The Mobile Super Bowl We Missed
Mobile Insider, Steve Smith - Tuesday, February 9, 2010
For several years now, a number of mobilistas like me have be ...
- Armchair CDs Speak Out On Super Bowl Spots
Online Media Daily, Laurie Sullivan - Monday, February 8, 2010
Twitter and social media have become the water coolers, spitting out da ...
- The Antisocial Bowl
Social Media Insider, David Berkowitz - Tuesday, February 9, 2010
If social media has finally gone mainstream, where was it during t ...
- Granny-Bashing Sweet For Snickers Super Bowl Spot
Around the Net In Brand Marketing, Thom Forbes - Monday, February 8, 2010
Everybody and her grandmother were weighing in on their favorite Super Bo ...
- Google Says Super Bowl Ad Just Sort Of Happened
Around the Net In Online Marketing, Gavin O'Malley - Monday, February 8, 2010
Despite itself, and without any premeditation, Google ran a 52-second spot duri ...
- Saints Shine, Snickers Scores And Bud Disappoints
Marketing Daily, Sarah Mahoney - Sunday, February 7, 2010
Viewers loved watching old-timers Betty White and Abe Vigoda get tackled f ...
- Cars.com Launches Mobile Shopping Application
Marketing Daily, Karl Greenberg - Saturday, February 6, 2010
"Mobile is "huge for us and has been a focal point f ...
- Worst Super Bowl Party? Letterman Joins Leno For Comedy Promo
MediaDailyNews, Wayne Friedman - Monday, February 8, 2010
The biggest Super Bowl TV commercial surprise didn't come from its payi ...
- Motorola Wins Mobile Ad Super Bowl
MoBlog, Mark Walsh - Monday, February 8, 2010
Motorola's Droid got a big boost from the reportedly $100 million anti-iPho ...
- Google's Schmidt Says 'Hell Has Frozen Over,' Runs Super Bowl Ad In Third Quarter
Online Media Daily, Laurie Sullivan - Saturday, February 6, 2010
Hell froze over Sunday night just as Google Chief Executive Officer Er ...
- Monday-Morning Quarterbacking Change You Can Drink
Online Media Daily, John Capone - Friday, February 5, 2010
Nielsen found that Pepsi became the second-most-talked-about brand online related to t ...
- The Scrap Over Advocacy Ads
Online Spin, Kendall Allen - Monday, February 8, 2010
The Super Bowl frees us up to shamelessly marvel at bigness. Spor ...