- Will Google's Super Bowl Ad Backfire?
PolicyBlog, Wendy Davis - Monday, February 8, 2010
For years consumer advocates have warned that Google poses a threat ...
- Crying Foul On Pepsi's Social Media Cop-Out
The Social Graf, Erik Sass - Monday, February 8, 2010
In adolescence many of us discovered that you can get "cool" poin ...
- The Super Bowl's Top 10 Animal Spokespeople
Around the Net In Brand Marketing, Thom Forbes - Friday, February 5, 2010
As Anheuser-Busch quickly rediscovered when it hinted that its Clydesdales might st ...
- Countdown To The Super Bowl
Marketing Daily, - Friday, February 5, 2010
That's what you get for waking up in Vegas. Find out what ...
- Kia's Marketing VP Dishes On Bowl Strategy
Marketing Daily, Karl Greenberg - Thursday, February 4, 2010
"We want people to check out our ad, to build the momentum ...
- EA Teams Up With Doritos For Bowl Promo
Marketing Daily, Aaron Baar - Thursday, February 4, 2010
Super Bowl Sunday means two things for most Americans: Snacks and Footbal ...
- Ritz TV Spot Gets Play During NYSE Tailgating Party
Marketing Daily, Karlene Lukovitz - Thursday, February 4, 2010
Passersby will be able to view Ritz's recently launched TV spot, dubb ...
- CBS: The Selling of The Super Bowl
MediaDailyNews, Wayne Friedman - Thursday, February 4, 2010
CBS appears to be on track to gross more Super Bowl advertisi ...
- Out to Launch: Super Bowl Edition, Day 5
Out to Launch, Amy Corr - Friday, February 5, 2010
It's the final batch of Super Bowl ads before the big gam ...
- Countdown To The Super Bowl
Marketing Daily, - Thursday, February 4, 2010
Add a "Little Kiss" to your life. Find out more in today ...
- Toys Do Talking In Kia's First Bowl Spot
Marketing Daily, Karl Greenberg - Wednesday, February 3, 2010
The ad, reaching for young parents who probably aren't quite ready ...
- Audi Back In Bowl, This Time With Laughs
Marketing Daily, Karl Greenberg - Wednesday, February 3, 2010
Audi is using its media buy in the fourth quarter to r ...
- Out to Launch: Super Bowl Edition, Day 4
Out to Launch, Amy Corr - Thursday, February 4, 2010
Hell is hot. A beaver looks for additional work. Punch Buggy h ...
- Milyoni Launches Super Bowl Throwdown FB Page
Marketing Daily, - Tuesday, February 2, 2010
Social marketing company Milyoni, Inc.(pronounced "million eye") has launched a Super Bo ...
- Hey, Go Daddy: Your Strategy is Showing
Marketing Daily, Aaron Baar - Tuesday, February 2, 2010
Controversy isn't a strategy; it's an attention grabber, and it only wor ...
- Countdown To The Super Bowl
Marketing Daily, - Wednesday, February 3, 2010
Brett Favre made it to the Super Bowl. The ads, that i ...
- Bridgestone Readies Ads For Super Bowl
Marketing Daily, Karl Greenberg - Tuesday, February 2, 2010
Advertising on the Super Bowl and other big events isn't about Bridgesto ...
- Game On: EA Books Appointment TV
MediaDailyNews, Aaron Baar - Tuesday, February 2, 2010
In the past few weeks, EA Games has booked TV advertising ti ...
- Out to Launch: Super Bowl Edition, Day 3
Out to Launch, Amy Corr - Wednesday, February 3, 2010
Today, it's the battle of Academy-Award nominated actors, pulling double duty ...
- Poll: Sirius XM Should Drop Stern, Ups Bowl Broadcasts
Around the Net In Media, Fern Siegel - Tuesday, February 2, 2010
Some 55.2% of TheStreet readers who took the company's survey say Siri ...
- Wal-Mart Offers Super Bowl Packages
Marketing Daily, - Monday, February 1, 2010
In the final week leading up to the Big Game, Wal-Mart ...
- Middle-Aged Super Bowl Showing Its Paunch
Marketing Daily, Steve Lundin - Monday, February 1, 2010
Being turned down seems to be the best Super Bowl advertising strate ...
- Countdown To The Super Bowl
Marketing Daily, - Tuesday, February 2, 2010
Meet Timothy Richman, a genius who's just like us. Sure, he kno ...
- Taco Bell Super Bowl Efforts Feature ... NBA Legend
Marketing Daily, Karlene Lukovitz - Monday, February 1, 2010
The chain is leveraging the Super Bowl to get a jump ...
- Anybody's Game: The Future of Super Bowl Advertising
Marketing: Sports, Rachel Moran - Tuesday, February 2, 2010
A continued devaluation of Super Bowl airtime plus the increased opportunity ...
- CBS Reaches Goal: Super Bowl Ads Sold
MediaDailyNews, Wayne Friedman - Monday, February 1, 2010
CBS Corp. sold all the ad spots for the Super Bowl championsh ...
- Out to Launch: Super Bowl Edition, Day 2
Out to Launch, Amy Corr - Tuesday, February 2, 2010
Today, we'll watch ads illustrating that men, too, have vulnerabilities -- a ...
- NFL Backpedals On Its 'Who Dat' Demands
Around the Net In Brand Marketing, Thom Forbes - Monday, February 1, 2010
In a move sure to delight defenders of the first-amendment right ...
- Callaway To Sponsor Super Bowl Pre-Game Show
Marketing Daily, Sarah Mahoney - Monday, February 1, 2010
While the Super Bowl -- watched by 80% of U.S. golfers ...
- Countdown To The Super Bowl
Marketing Daily, - Monday, February 1, 2010
Will ManCrunch's man-to-man contact get Super Bowl approval? Answer: No. Watch t ...