- Pepsi Brings Amaro, Elton John, Philbin To Bowl
Marketing Daily, Karlene Lukovitz - Tuesday, January 31, 2012
Flagship Pepsi's "King's Court" features 201's "The X Factor" winner Melanie Ama ...
- Leno, Seinfeld Want Acura's NSX
Marketing Daily, Karl Greenberg - Tuesday, January 31, 2012
The Super Bowl campaign includes a pre-game release of a 1-minute 50-seco ...
- Samsung Uses Super Bowl For Galaxy Note
Marketing Daily, Aaron Baar - Tuesday, January 31, 2012
The 90-second commercial was shot by Hollywood director Bobby Farrelly (of "There ...
- Hulu's Super Bowl Ad: Searching For Mushy TV Brains
MediaDailyNews, Wayne Friedman - Tuesday, January 31, 2012
Hulu's Super Bowl ad features Will Arnett ("Up All Night," "30 Roc ...
- Subway Sponsors Hype Around Super Bowl App
Online Media Daily, Mark Walsh - Tuesday, January 31, 2012
Subway is among the latest brands to jump into app advertising arou ...
- Century 21 Preps For Super Bowl
Marketing Daily, Tanya Gazdik - Monday, January 30, 2012
Century 21 Real Estate has released three teaser videos for its deb ...
- Sonic, CR-V To Shine In Bowl
Marketing Daily, Karl Greenberg - Monday, January 30, 2012
Kelley Blue Book predicts the big auto winners from the Super Bo ...
- Super Bowl Ads Score $4M
MediaDailyNews, Wayne Friedman - Monday, January 30, 2012
Current reports suggest that TV advertisers are paying anywhere from 13% ...
- Out to Launch -- Super Bowl Ads; Day 2
Out to Launch, Amy Corr - Tuesday, January 31, 2012
Regis Philbin is back. So is Ferris Bueller. Kind of. Let's lau ...
- Hyundai To Entertain In Super Bowl
Marketing Daily, Karl Greenberg - Monday, January 30, 2012
A 60-second spot in the ad pod shoe-horned right before kickoff, t ...
- Countdown To The Super Bowl
Marketing Daily, Nina Lentini - Monday, January 30, 2012
Polar bears. They're just like us. They occasionally lose their footing ...
- Out to Launch -- Super Bowl Ads; Day 1
Out to Launch, Amy Corr - Monday, January 30, 2012
Get comfy and cozy. The week-long preview of Super Bowl ads begi ...
- From 'Top Chef' To 'Jimmy Fallon," NBCU Promotes The Heck Out Of Super Bowl
Around the Net In Media, Phyllis Fine - Friday, January 27, 2012
Are you ready for (more than) some football? Next week NBC Univers ...
- GM: Chevy, Caddy Drive To Super Bowl
Marketing Daily, Karl Greenberg - Thursday, January 26, 2012
The mileage it gets from the game-day juggernaut comprising ads before t ...
- Coke Integrates Live-Stream, Social For Bowl
Marketing Daily, Karlene Lukovitz - Thursday, January 26, 2012
The big news is that the bears will be reacting to t ...
- Super Bowl Parties To Break Record
Marketing Daily, Sarah Mahoney - Thursday, January 26, 2012
Whether the New England Patriots or the New York Giants come aw ...
- Untethered Market, Social Media Help Drive Super Bowl Pricing
TVBlog, David Goetzl - Friday, January 27, 2012
If Apple's "1984" spot is credited with demonstrating just how much Sup ...
- Super Bowl Ads "Leak" Online, Bark Side Racks up Views
VidBlog, Daisy Whitney - Friday, January 27, 2012
Who needs the Super Bowl? For the ads, that is. They're a ...
- Kia Stuff Of Dreams
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 26, 2012
Jim Henry pulls no punches in his critique of "the silly seas ...
- Suzuki Goes Regional For Super Bowl
Marketing Daily, Karl Greenberg - Thursday, January 26, 2012
This year, the automaker is doubling down, putting a much more elabora ...
- Study Finds That Car Ads Blitz Beer, Best Buy Spots
Marketing Daily, Karl Greenberg - Tuesday, January 24, 2012
Brand Keys' 10th annual Super Bowl Engagement Survey finds that only ha ...
- Papa John's Bets On Super Bowl Coin-toss Promo
Marketing Daily, Karlene Lukovitz - Tuesday, January 24, 2012
This year, Papa John's is giving its fans much better odds ...
- Super Bowl Gets Social Media Command Center
The Social Graf, Erik Sass - Wednesday, January 25, 2012
Big sporting events are natural generators of social media energy, but they' ...
- Lexus Super Bowl Ad: Big Changes
Marketing Daily, Karl Greenberg - Monday, January 23, 2012
Lexus will debut its first-ever Super Bowl commercial for Super Bowl XLV ...
- Chevy Super Bowl: Social And Global
Marketing Daily, Karl Greenberg - Monday, January 23, 2012
Chevrolet's humorous ad featuring a yellow Camaro is part of a ra ...
- What Would W.C. Fields Think About Super Bowl Marketing?
Marketing: Sports, Barry Janoff - Tuesday, January 24, 2012
Legendary comedian W.C. Fields used to say, "Anyone who hates children a ...
- To Win Super Bowl 2012, Advertisers Have to Think Beyond The Game
Video Insider, Seraj Bharwani - Tuesday, January 24, 2012
It's crunch time for Super Bowl 2012 advertisers. Over the next f ...
- Why Animals Rock The Super Bowl
Marketing Daily, Sarah Mahoney - Saturday, January 21, 2012
Budweiser's magnificently predictable Clydesdales. A righteous pug kicking down doors for Dorito ...
- Super Bowl Videocast Scores Major Ad Dollars
MediaDailyNews, Wayne Friedman - Friday, January 20, 2012
The NFL is asking for sky-high advertising dollars for the streaming video-ca ...
- Chevy's Super Bowl Game Time App Aims To Dominate The Big Game
Mobile Marketing Daily, Steve Smith - Monday, January 23, 2012
Released this weekend for iOS and Android, the Chevy Game Time a ...