Out to Launch -- Super Bowl Ads; Day 2

by , Jan 31, 2012, 11:31 AM
  • Comment
  • Recommend
Subscribe to Out to Launch

HondaWhat cost more: Honda’s Super Bowl ad -- or getting Matthew Broderick to play Mathew Broderick channeling his Ferris Bueller character of yesteryear? Broderick is starring in a fourth quarter Super Bowl ad that promotes the 2012 Honda CR-V. The brand launched a teaser ad that clocks in at 2:25, longer than the actual Super Bowl spot. Anyone who’s a fan of “Ferris Bueller’s Day Off” will enjoy dozens of Easter eggs hidden throughout the ad. Look out for a Red Wings jersey on the roller coaster, and squint at the minute mark and see if you can spot Bueller’s infamous vest. Do I secretly wish they had hired Ben Stein to play the valet saying, in a monotone voice, “Broderick. Broderick.” Yes. "Matthew's Day Off" is part of Honda’s “Leap List” campaign that encourages young twentysomethings and thirtysomethings to do fun things, take risks and enjoy life. This time around, Broderick calls in sick and partakes in a day of fun throughout Los Angeles. He closes with a quote Bueller made famous: “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” And then the valet takes his CR-V for a joyride. From Ferrari to CR-V. I’m feeling old. Anyone? Bueller? See the extended ad here and the actual Super Bowl ad here. Todd Phillips, director of “The Hangover,” “Due Date” and “Old School,” directed the ad, created by RPA.

PepsiWondering what Regis Philbin has been up to since leaving “Live with Regis and Kelly?” He’s been filming a Super Bowl commercial for Pepsi MAX. “Check-Out” continues with the brand’s Cola Wars campaign, but the Coke Zero deliveryman is the unwanted star of the ad. Playing off that unwritten rule that when you want to be discreet, all attention gets diverted towards you, the Coke Zero guy, paranoid and in uniform as always, buys a Pepsi Max. The perky cashier at the checkout ribs him about his purchase, scans the bottle and bells go off. Coke Zero guy is the winner of Pepsi MAX for life. He’s in shock as balloons, confetti and cases of Pepsi MAX drop from the ceiling. Making matters worse,  he’s awarded a check from his archrival the Pepsi MAX deliveryman -- and then Regis Philbin gets ready to interview him. “I’m back, and you’re my first guest,” yells Philbin. Sugarland’s Jennifer Nettles recorded an updated version of “Your Cheatin’ Heart” specifically for the ad, seen here and created by TBWA/Chiat/Day.

KIATrivia Break: What do Adriana Lima and Deion Sanders have in common? Both appear in ads for two different brands advertising during the Super Bowl. Lima will be in ads for Kia and Teleflora, and Sanders for Century 21 and Bridgestone. More on them later in the week.

Some brands place as much effort into a teaser spot as they do in the actual Super Bowl ad. It’s hit or miss. And then there’s Kia. This teaser took about 12 seconds to shoot and contains a checkered flag and scantily clad model. In other words, that’s all Kia needed to get the attention of its target audience. The brand is launching a 60-second spot for its 2012 Kia Optima Limited. Given that the tune “Mr. Sandman” plays while Adriana Lima waves a checkered flag, I’m guessing this will be some dream. “Drive the Dream” will debut first in 18,000 movie theatres nationwide on Feb. 2 in National CineMedia’s FirstLook pre-show program. The ad follows a Gen X couple’s wildest dreams, which consist of Lima’s checkered flag-waving, a Mötley Crüe concert, a fight between MMA fighter Chuck Liddell and an octagon and a romantic ending. Should be interesting. See the teaser here, created by David&Goliath.

lexusJudging by the teaser ad for the Lexus 2013 GS, the brand has created a monster -- or “Beast.” And it’s trapped in a steel box. This marks the automaker’s first trip as a Super Bowl advertiser, with an ad running in the first half. All the teaser tells us is this: when the beast moves, the lights flicker and a cup of coffee vibrates. “The next generation of Lexus cannot be contained,” says the voiceover. See the teaser here, created by Attik.


  • NEW! Foot Locker Ad Features Athletes That Never Won A Championship Ring

    Foot Locker launched a great TV spot this week promoting Adidas gear and NBA star Damian Lillard of the Portland Trailblazers. Lillard shares his career goal in the "Foot Locker Approved" campaign: not to be that athlete who, despite immense talent, doesn't win a championship ring. Unfortunately, Lillard puts his ...
  • Would You Take Serious Financial Advice From An Actor/DJ?

    Talking retirement, 401ks and other forms of financial planning can be a daunting task. Certified Financial Planner Board of Standards launched an eye-opening TV campaign on why it's important   your financial advisor is CFP-certified. Anything less and you might as well get financial advice from a DJ. That's exactly what ...
  • Crazy Things Happen When Couple Buys Home Without Using A Realtor

    Bad things happen to a Canadian couple when they purchase their new home without using a realtor -- SWAT-team bad -- in "Raid"  from The Canadian Real Estate Association. One Canadian couple learn the hard way that a drug cartel previously owned their house when a SWAT team storms in during ...
  • Sherwin-Williams Creates A 'Kaleidoscope' Of Color Chips

    Just when I thought spring was finally here for good, I woke up to snow on the ground. This colorful ad for Sherwin-Williams is helping me break through this winter funk. "Kaleidoscope" has a '60s music vibe as color chips morph from boring to extraordinary, turning into pinwheels and flowers ...
  • San Diego Zoo Safari Park Launches App Promoting Sumatran Tiger Exhibit

    Random iPhone App of the week: To celebrate the Memorial Day launch of The Tull Family Tiger Trail exhibit at the San Diego Zoo Safari Park, an app was created where players take on the role of a Sumatran tiger. With fewer than 400 Sumatran tigers roaming the wild today, ...
  • NEW! Honda Uses Emoticons To Encourage Millennials Not To Text And Drive

    Honda launched an online video and social media campaign during April, which is Distracted Driving Awareness Month. The "Thumbs Up" campaign targets millennials who text and drive. Sadly, this epidemic isn't just an issue with young adults. The 60-second video is a series of text messages between a young couple. ...
  • NEW! StubHub's Beloved 'Ticket Oak' Returns In TV Campaign Targeting Concertgoers

    StubHub's Ticket Oak is back in a new TV campaign targeting music lovers and frequent concertgoers. Ticket Oak is rich with leaves, which in reality are extra concert tickets he has readily available. In the first ad, a diehard sports fan is sulking because his team is done for the ...
  • NEW! Hill Holliday Creates Wall Of Inspiration Made From Notes Sent To Victims Of Boston Marathon Bombing

    As we approach the one-year anniversary of the Boston Marathon bombings, Hill Holliday created a lovely 50-ft wall installation with some of the 50,000 letters, artwork and hand-written messages the One Fund received along with donations. Then it invited the survivors affected by the bombings to see the letters for ...
  • NEW! Bubba Watson Visits ESPN HQ In Latest 'This Is SportsCenter' Ads

    PGA golfer Bubba Watson visits ESPN's Bristol, CT headquarters before heading to the Masters Tournament in the latest pair of "This is 'SportsCenter'" ads. Watson and his caddie Ted Scott find themselves in a pickle inside an ESPN building. Standing at a copy machine is the Stanford Cardinal mascot, a tree. ...
  • NEW! CARFAX Ad Reveals Its Sources In Digging Up Dirt On Used Cars

    CARFAX is like TMZ when it comes to researching the history of used cars. In "Moles," a man surfing CARFAX's Used Car Listings online is delivered underground to the secret den where the car fox and his employees research a used car's past. What viewers find out in the ad ...
>> Out to Launch Archives