Out to Launch -- Super Bowl Ads; Day 2

HondaWhat cost more: Honda’s Super Bowl ad -- or getting Matthew Broderick to play Mathew Broderick channeling his Ferris Bueller character of yesteryear? Broderick is starring in a fourth quarter Super Bowl ad that promotes the 2012 Honda CR-V. The brand launched a teaser ad that clocks in at 2:25, longer than the actual Super Bowl spot. Anyone who’s a fan of “Ferris Bueller’s Day Off” will enjoy dozens of Easter eggs hidden throughout the ad. Look out for a Red Wings jersey on the roller coaster, and squint at the minute mark and see if you can spot Bueller’s infamous vest. Do I secretly wish they had hired Ben Stein to play the valet saying, in a monotone voice, “Broderick. Broderick.” Yes. "Matthew's Day Off" is part of Honda’s “Leap List” campaign that encourages young twentysomethings and thirtysomethings to do fun things, take risks and enjoy life. This time around, Broderick calls in sick and partakes in a day of fun throughout Los Angeles. He closes with a quote Bueller made famous: “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” And then the valet takes his CR-V for a joyride. From Ferrari to CR-V. I’m feeling old. Anyone? Bueller? See the extended ad here and the actual Super Bowl ad here. Todd Phillips, director of “The Hangover,” “Due Date” and “Old School,” directed the ad, created by RPA.

PepsiWondering what Regis Philbin has been up to since leaving “Live with Regis and Kelly?” He’s been filming a Super Bowl commercial for Pepsi MAX. “Check-Out” continues with the brand’s Cola Wars campaign, but the Coke Zero deliveryman is the unwanted star of the ad. Playing off that unwritten rule that when you want to be discreet, all attention gets diverted towards you, the Coke Zero guy, paranoid and in uniform as always, buys a Pepsi Max. The perky cashier at the checkout ribs him about his purchase, scans the bottle and bells go off. Coke Zero guy is the winner of Pepsi MAX for life. He’s in shock as balloons, confetti and cases of Pepsi MAX drop from the ceiling. Making matters worse,  he’s awarded a check from his archrival the Pepsi MAX deliveryman -- and then Regis Philbin gets ready to interview him. “I’m back, and you’re my first guest,” yells Philbin. Sugarland’s Jennifer Nettles recorded an updated version of “Your Cheatin’ Heart” specifically for the ad, seen here and created by TBWA/Chiat/Day.

KIATrivia Break: What do Adriana Lima and Deion Sanders have in common? Both appear in ads for two different brands advertising during the Super Bowl. Lima will be in ads for Kia and Teleflora, and Sanders for Century 21 and Bridgestone. More on them later in the week.

Some brands place as much effort into a teaser spot as they do in the actual Super Bowl ad. It’s hit or miss. And then there’s Kia. This teaser took about 12 seconds to shoot and contains a checkered flag and scantily clad model. In other words, that’s all Kia needed to get the attention of its target audience. The brand is launching a 60-second spot for its 2012 Kia Optima Limited. Given that the tune “Mr. Sandman” plays while Adriana Lima waves a checkered flag, I’m guessing this will be some dream. “Drive the Dream” will debut first in 18,000 movie theatres nationwide on Feb. 2 in National CineMedia’s FirstLook pre-show program. The ad follows a Gen X couple’s wildest dreams, which consist of Lima’s checkered flag-waving, a Mötley Crüe concert, a fight between MMA fighter Chuck Liddell and an octagon and a romantic ending. Should be interesting. See the teaser here, created by David&Goliath.

lexusJudging by the teaser ad for the Lexus 2013 GS, the brand has created a monster -- or “Beast.” And it’s trapped in a steel box. This marks the automaker’s first trip as a Super Bowl advertiser, with an ad running in the first half. All the teaser tells us is this: when the beast moves, the lights flicker and a cup of coffee vibrates. “The next generation of Lexus cannot be contained,” says the voiceover. See the teaser here, created by Attik.

Recommend (1) Print RSS
  • NEW! Doctors Without Borders Launches #ToughDecisions Campaign

    TBWA\Hunt\Lascaris in Johannesburg launched a serious campaign for Medecins Sans Frontieres/ Doctors Without Borders, called #ToughDecisions. The objective is to encourage more South Africans to be more aware of medical humanitarian work and how they can help save lives by supporting MSF with donations. The #ToughDecisions TV spot places viewers ...
  • Slim Jim Revamps Its Website

    I haven't had a Slim Jim in ages, but the name brings back fond childhood memories -- and the remembrance that the product makes a decent convenience-store impulse buy. The brand has redesigned its web site, SlimJim.com, with quick snippets of content, targeting 18-29-year-old men. Created by Trisect, the site ...
  • Kmart Promotes Pay-In-Store Offering With Homage To Popular '80s Video

    Do you remember the '80s music video for Bonnie Tyler's "Total Eclipse of the Heart?" It was "Eyes Wide Shut" before that movie even existed. Kmart is paying homage to that memorable video while promoting its Pay In Store program, through which consumers can reserve items online and then pay ...
  • Woman Wearing Bra Camera Tallies Number Of Times Her Breasts Are Checked Out -- For A Good Cause

    McCann Paris and Nestle Cereals brand, FITNESS, equipped a woman with a "Bra Cam" to help fight breast cancer and illustrate the importance of regular self-examinations. As the woman walked through town, rode an elevator and went shopping, her chest was constantly checked out by men, women, children -- and ...
  • Wet N Wild Beauty Launches App That Lets Users Copy An Expensive Beauty Look On The Cheap

    Random App of the week: Those of us on a beauty budget are going to love "Steal This Look," an app from Wet n Wild Beauty. The free app allows users to steal an expensive look from a friend or beauty magazine by finding the less expensive equivalent color in ...
  • NEW! 'Friendly Competition' Awaits Two Gamers In Latest PlayStation Ad

    The latest ad from PlayStation's "Greatness Awaits" campaign turns opponents on a basketball court into friends in the gaming realm. "Friendly Competition" debuted during Sunday Night Football's San Francisco 49ers vs. Denver Broncos game and features two pals playing basketball. The real-life experience takes a gamer twist, with each competitor ...
  • NEW! Monopoly Millionaires' Club Game Is 'Making More And More Millionaires'

    David&Goliath has partnered with Scientific Games to create a national lottery campaign to launch the Monopoly Millionaires' Club Game. This is the first time all lottery jurisdictions chose to run one national campaign rather than local marketing efforts for a specific game. The campaign will run in 23 states in 2014 ...
  • NEW! New York-New York Hotel & Casino, Southwest Airlines 'Spread The Luck' On Flight To Vegas

    If only every flight was this much fun. The New York-New York Hotel & Casino in Las Vegas teamed up with Southwest Airlines to give passengers a flight to remember. Here's the skinny. The Wright Amendment, a federal law governing traffic at Dallas Love Field airport, expired this week, which ...
  • NEW! What Happens In Vegas, Stays In Vegas, Never To Become Water Cooler Gossip

    How do you stop water cooler gossip before it starts? This is the challenge facing one man in an ad for visiting Las Vegas. Can't he go away for an epic weekend without being hounded by his co-workers first thing Monday morning? The latest "What happens here, stays here" spot ...
  • After All The Dirt, Drool and Dings, Treat Your Car Well By Selecting ARCO Gas

    ARCO gas has launched a trio of TV ads encouraging drivers to treat their cars well by selecting a top-tier gas for cheap. In "Treat," a woman decides to clean her car from top to bottom after she filled up with ARCO. She scrubs the car inside and out, and ...
>> Out to Launch Archives