- Loctite, Fallon Are 'Positive' With First Super Bowl Spot
MAD, Larissa Faw - Friday, January 30, 2015
Loctite and its ad agency Fallon are introducing the brand's first Sup ...
- Toddler Bowl Joins This Sunday's Fray
MAD, Larissa Faw - Friday, January 30, 2015
It's the Enfagrow Toddler Bowl, sponsored by Mead Johnson and airing ...
- Half Of Americans Watch Super Bowl For The Ads
MAD, Larissa Faw - Friday, January 30, 2015
Women are more likely to say they watch the Super Bowl f ...
- First Bank Teaches Super Bowl Viewers A 'Valuable Lesson'
MAD, Larissa Faw - Friday, January 30, 2015
Many Super Bowl ads will undoubtedly feature trite superficial stories to t ...
- Vita Coco Offers Hotline (Sometimes) Staffed By Marshawn Lynch
Marketing Daily, Karlene Lukovitz - Friday, January 30, 2015
It promoted the hotline with a video featuring Lynch taking calls ...
- Mazda, GMC, Volvo Get Their Own Super Bowl Tickets
Marketing Daily, Karl Greenberg - Friday, January 30, 2015
Mercedes-Benz, Kia, Hyundai, Chrysler, and Nissan were in the Super Bowl. The ...
- No Surprises: Super Bowl Ads Revealed On YouTube, Social Media
MediaDailyNews, Wayne Friedman - Friday, January 30, 2015
Although some research suggests that TV marketers held back on revealing the ...
- NEW! Amy Purdy Stars In Toyota's Super Bowl Ad Voiced By Muhammad Ali
Out to Launch, Amy Corr - Friday, January 30, 2015
The first of two Super Bowl ads Toyota will run during t ...
- Netmining, TVTY Sync Digital Ads With Super Bowl Spots
Real-Time Daily, Tyler Loechner - Friday, January 30, 2015
In a bid to sync Super Bowl ads with digital content, Netminin ...
- Unmetric's 'Event Pulse' Keeps Tabs On Real-Time Marketing
Real-Time Daily, Tyler Loechner - Friday, January 30, 2015
Unmetric has created a real-time marketing hub called "Event Pulse," where ...
- Forward Passing Passions
Engage:Moms, Donna Sabino - Friday, January 30, 2015
Americans' passion for sports will be on display this Super Bowl Sund ...
- How To Win The Real-Time Super Bowl
MAD, Jason Burby - Thursday, January 29, 2015
Real-time social media activity by marketers can gain a lot of attentio ...
- Fans Want To Go Deeper With Super Bowl Brands
MAD, Larissa Faw - Thursday, January 29, 2015
Although millions will watch this Sunday's Super Bowl, fans say brands a ...
- Where Have You Gone, Go Daddy?
Mad Blog, - Thursday, January 29, 2015
As you read this, the Barton F. Graf 9000 agency is scrambli ...
- A Fool, A Fool! I Met A Fool In The Forest!
Marketing Daily, Karl Greenberg - Friday, January 30, 2015
Football should involve two groups of people on a field, drunk, a ...
- An Open Letter To The Most Important Viewers Of The Big Game
Marketing Daily, Brett Posten - Friday, January 30, 2015
If you aren't aware, there's a big football game this weekend. An ...
- In Pre-Bowl Spot Lexus Touts RC F With RC (Radio-Controlled) Cars
Marketing Daily, Karl Greenberg - Thursday, January 29, 2015
In a last-minute buy, Lexus ads featuring scale-model remote control cars wi ...
- PepsiCo's Winning Retail Game Plan Allows For Few Time-Outs
Marketing Daily, Karlene Lukovitz - Friday, January 30, 2015
No company has more invested in the Super Bowl than PepsiCo, a ...
- Full Game Ad: McDonald's To Accept Lovin' Gestures As Payment
Marketing Daily, Karlene Lukovitz - Friday, January 30, 2015
Today McDonald's released the full 60-second ad -- and it turns ou ...
- Super Bowl Ads Sell Out At $4.5M Per Spot
MediaDailyNews, Wayne Friedman - Thursday, January 29, 2015
In a difficult TV marketplace, NBC says it is now sold o ...
- Super Bowl Tweetup To Call Out Sexist Ads During the Game
Mediapsssst, Richard Whitman - Thursday, January 29, 2015
The 3% Conference founder Kat Gordon is hosting a tweetup during t ...
- Agency No One's Ever Heard Of Issues Pointless, Attention-Seeking Press Release About Super Bowl Ad Effectiveness
Mediapsssst, Richard Whitman - Thursday, January 29, 2015
As is common practice around large events such as, well, any munda ...
- What A Great Time To Remind You That Football is Stupid
Online Media Daily, George Simpson - Friday, January 30, 2015
This week I was going to write about publishers who complain th ...
- NEW! Football To The Face Turns Marcia Brady Into Danny Trejo In Snickers' Super Bowl Ad
Out to Launch, Amy Corr - Thursday, January 29, 2015
You mess with the bull and you get... Danny Trejo?
Microsoft, numberFire Using Big Data To Predict The Super Bowl Real-Time Daily, Tyler Loechner - Thursday, January 29, 2015
Microsoft Bing has been using Big Data analytics to predict games througho ...
- Mondelez Buys First Programmatic Super Bowl Ad
Real-Time Daily, Tyler Loechner - Friday, January 30, 2015
Mondelez International, the CPG giant, is helping push the programmatic TV indust ...
- Google's Big Gamble To Lure The Super Bowl Online
SearchBlog, Laurie Sullivan - Friday, January 30, 2015
A 30-second TV spot during the Super Bowl will cost brands abo ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, January 30, 2015
The Digital Engagement Index reached a record high as a result ...
- Fast-Forwarding To Get To The Ads? Only After A Certain Game
TV Watch, Wayne Friedman - Friday, January 30, 2015
Finally, a pay TV provider who gets it. Dish Network is offeri ...
- UltraViolet Video Ad Slams NFL Over Domestic Violence
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 29, 2015
UltraViolet Thursday began releasing ad slamming the NFL on domestic violence issue ...