restaurants

Full Game Ad: McDonald's To Accept Lovin' Gestures As Payment

In its Super Bowl ad teaser, released on Jan. 25, McDonald's made it clear that in February, it would be randomly accepting "a new form of payment."

Today, it released the full 60-second ad -- and it turns out, not very surprisingly, that  McDonald's servers will, on a random basis, be telling customers that they can pay for their orders by performing some kind of "lovin'" gesture.

In the spot, some customers are asked to call their mothers, another is asked to tell her son what she loves about him, and another is asked to perform a dance on the spot. 

The spot continues the love-oriented creative theme in new ads from Leo Burnett, part of McDonald's' ongoing "I'm lovin' it" umbrella marketing theme.  

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