- 21st Century Media Mom: Always On, Everywhere
Engage:Moms, Michael Fogarty - Friday, June 29, 2012
It's no secret that Mom is busy and juggling a constant varie ...
- McKinney To Director, Platform Strategy, 24/7
Online Media Daily, Fern Siegel - Thursday, June 28, 2012
24/7 Media, WPP's marketing technology company, promoted Dan McKinney to director ...
- Status Update: How Teens Are Spending Their Summer Vacations
Engage:Teens, Eric Pakurar - Thursday, June 28, 2012
Now that school's out for summer-if not technically out for forever, ...
- CBS: TV Spots More Effective Using Neuroscience Techniques
MediaDailyNews, Wayne Friedman - Wednesday, June 27, 2012
CBS will use neuroscience to help create promotional campaigns for four ...
- Marin, RevTrax Link Paid-Search Campaigns To In-Store Sales
Online Media Daily, Laurie Sullivan - Thursday, June 28, 2012
Marin Software has formed a partnership with RevTrax to connect online paid-sear ...
- Nielsen To Increase Sample Sizes In Local Markets, Use STB Data
MediaDailyNews, David Goetzl - Tuesday, June 26, 2012
After lengthy testing, Nielsen has a plan that would upend its measureme ...
- Sony, Vivio Launch Versions Of Google TV
Around the Net In Media, Phyllis Fine - Tuesday, June 26, 2012
Google TV made a slow, somewhat ineffective start. But now versions ...
- Casale Media Goes Real-Time On Ad Bidding, Data
Online Media Daily, Laurie Sullivan - Monday, June 25, 2012
Casale Media on Monday launched Index Platform to support publishers willing ...
- Mobext Debuts Mobile Messaging Service
Online Media Daily, Mark Walsh - Monday, June 25, 2012
Mobext, the mobile marketing arm of Havas Digital, has launched its o ...
- Mobile Pay-Per-Call Services May Revisit Billing
Online Media Daily, Laurie Sullivan - Monday, June 25, 2012
Some pay-per-call advertising providers only bill for 25% of calls; Telmetrics sa ...
- Tech Geeks Like Marketing
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 25, 2012
Early adopters of innovative products could be an even more valuable audien ...
- Mindshare, Google Partner To Promote Mobile
Online Media Daily, Steve McClellan - Friday, June 22, 2012
WPP's Mindshare is teaming with Google in a new global venture design ...
- MIT Video Breakthrough Could Give Brands Sight, Sound, Even More Motion
Online Media Daily, Laurie Sullivan - Friday, June 22, 2012
Software created by researchers at the Massachusetts Institute of Technology amplifies variatio ...
- Auto Quality Improves, Except For Telematics
Marketing Daily, Karl Greenberg - Thursday, June 21, 2012
Automakers are fighting tooth and nail to be leaders in in-vehicle entertainmen ...
- Brand Marketers Can Help Mothers With 'Moments'
Online Media Daily, Gavin O'Malley - Thursday, June 21, 2012
Representing a challenge for gadget-crazed marketers, their most prized demographic (moms) al ...
- Microsoft Previews Ad Plans For Apps
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 21, 2012
Microsoft is working with AKQA, Big Spaceship, Razorfish, Team Detroit, UM a ...
- Cadillac Talks Tech With New XTS
Marketing Daily, Karl Greenberg - Wednesday, June 20, 2012
Jim Vurpillat tells "Marketing Daily" that deliberately targeting younger consumers doesn't wo ...
- Big TV Manufacturers Debut Platform-Independent Alliance
MediaDailyNews, Wayne Friedman - Wednesday, June 20, 2012
Big TV companies LG Electronics and TP Vision (which manufactures Philips-branded ...
- Outdoor Channel Considers Selling Aerial Camera Biz
MediaDailyNews, David Goetzl - Tuesday, June 19, 2012
The parent of the Outdoor Channel is exploring a sale of i ...
- Ford Opens Silicon Valley Lab
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 19, 2012
Recognizing the rapidly increasing role of digital technology in the automobile, Fo ...
- Tech City Lures Canadian Startups With Incentives
Around the Net In OMD Europe, Nina Lentini - Monday, June 18, 2012
Some Canadian startups looking to tap into larger markets are bypassing t ...
- Facebook Buying Face.com
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, June 19, 2012
Likely streamlining the tagging progress, Facebook has agreed to buy Israeli facial-recogniti ...
- Windows 8 Will Be All Dolled Up In A Tablet
Marketing Daily - Top of the News, Thom Forbes - Tuesday, June 19, 2012
In unveiling its first piece of computer hardware ever yesterday, Microsoft signal ...
- Twitter Updates May Help Brands Monetize Content
Online Media Daily, Mark Walsh - Friday, June 15, 2012
With Twitter's rollout of "expanded Tweets," the microblogging service gave media compani ...
- Report: Digital Dads Versus Just Dads
Marketing Daily, Karl Greenberg - Thursday, June 14, 2012
Earlier this week, we looked at how dads differ from moms wh ...
- Not Pull, Not Push. Plush
Media Magazine, Patrick Reynolds - Wednesday, June 6, 2012
On my way to Las Vegas and thinking about media and h ...
- What's A WWDC?
Marketing: Entertainment, Doug Chavez - Thursday, June 14, 2012
Last week a lot of marketing entertainment folks were preoccupied with t ...
- Dads Less Wary Of Technology In Media
Marketing Daily, Karl Greenberg - Tuesday, June 12, 2012
While 75% of moms versus 64% of dads believed that technology h ...
- LG Encourages Kids To Join Team Energy Star
Marketing Daily, Aaron Baar - Tuesday, June 12, 2012
Continuing an environmental theme begun when the animated movie version of "T ...
- Is Gen Y Sick of Tech?
Media Magazine, Karl Greenberg - Wednesday, June 6, 2012
They are not happy about where the world is going, and th ...