- But, Mo-o-o-o-m! -- Converting Engaged Teens To Sales
Engage:Teens, Frank O'Brien - Thursday, September 30, 2010
To make the sale, you need to take a multi-pronged approach th ...
- Stride Social Media Effort Touts Flavor-Shifting Gum
Marketing Daily, - Friday, September 24, 2010
The program, "Change Your Flavor, Change Your Life," lets site visitors superimpo ...
- Keller Fay Report: Teens Talk A Lot Amongst Themselves
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 23, 2010
Teenagers "engage in a significantly higher level of word of mouth abo ...
- Teens Deliver Brand WOM
Around the Net In Media, Fern Siegel - Thursday, September 23, 2010
Teens produce a disproportionate amount of "word of mouth" about products a ...
- 85% Of Teen Brand Word-Of-Mouth Occurs Offline
Engage:Teens, Karlene Lukovitz - Thursday, September 23, 2010
Overall, teens engage in a significantly higher level of WOM about a ...
- AmEx Helps Moms Talk To Teens About Money
Marketing Daily, Tanya Gazdik - Thursday, September 16, 2010
American Express has partnered with iVillage to launch "The Talk," a multiplatfo ...
- 'Places' Can Harness Mainstream For Location-Based Services
Engage:Teens, Reggie Bradford - Thursday, September 16, 2010
The potential for marketers reaching teens through social location is huge. ...
- Packaged Food Manufacturers Rethink School Lunch
Around the Net In Brand Marketing, Nina Lentini - Tuesday, September 14, 2010
Emily Bryson York reports that the demand for convenient packaged food th ...
- From The Bedrooms To ITunes ...
Engage:Teens, Doug Akin - Thursday, September 9, 2010
The most successful campaigns encourage parodying. Old Spice is the most rece ...