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Stride Social Media Effort Touts Flavor-Shifting Gum

Sep 24, 2010, 5:47 PM
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Stride brand gum has launched a new Facebook campaign targeting teens.

The program, "Change Your Flavor, Change Your Life," allows site visitors to superimpose images of themselves and others into adventure or outlandish scenarios, and create a virtual photo album of the shots for social media.

The effort supports the brand's Willy Wonka-esque "Shift" gum that changes flavor from Berry-to-Mint or Citrus-to-Mint.


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