- Kimmel Jabs Washington, Madison Avenue Next
TVBlog, David Goetzl - Monday, April 30, 2012
Fresh off his skewering of official Washington, Jimmy Kimmel is set ...
- TV Ad Spending Appears To Pass $70 Billion For The First Time, Sports Spending Also Growing
TVBlog, David Goetzl - Friday, April 27, 2012
Total U.S. TV ad spending appears to have crossed the $70 billi ...
- 'Downton' Fans Have Reason To Be Worried
TVBlog, David Goetzl - Thursday, April 26, 2012
"Downton Abbey" runs on the same network as "The X Factor" ...
- NewFronts Are A Rookie Success Story
TVBlog, David Goetzl - Wednesday, April 25, 2012
Whether the NewFronts will spark a TV-style upfront market isn't clear. Bu ...
- Aereo Makes Its Way To Washington
TVBlog, David Goetzl - Tuesday, April 24, 2012
On Tuesday, Barry Diller appeared at a hearing of a full Sena ...
- Cuban Moving Away From Joe Fan Reputation
TVBlog, David Goetzl - Monday, April 23, 2012
It's always entertaining when Mark Cuban tries speaking truth to power. It ...
- Where Have All The Viewers Gone? There Are No Easy Answers
TV Board, Ed Martin - Friday, April 20, 2012
The biggest broadcast story this season seems to have nothing to ...
- Research On iPad's TV Usage Needs New Direction
TVBlog, David Goetzl - Friday, April 20, 2012
Never-ending wonder about how iPads will impact the TV ecosystem seems ...
- A Convenient Truth For Networks: Warm Weather Doesn't Hurt Viewing
TVBlog, David Goetzl - Thursday, April 19, 2012
It wouldn't be a surprise if research surfaces showing more Americans wi ...
- TV Everywhere Brings Networks Huge Opportunity With No Ad Skipping
TVBlog, David Goetzl - Wednesday, April 18, 2012
The DVR has caused plenty of financial wounds in the ad industr ...
- A Macy's Reality Makeover With TLC
MediaDailyNews, Wayne Friedman - Monday, April 16, 2012
Macy's is doubling down on its efforts in reality competition TV ga ...
- Romney On "SNL" Would Be Comedic For Him
TVBlog, David Goetzl - Tuesday, April 17, 2012
Mitt Romney has Al Gore syndrome. Gore was said to be hilario ...
- Cameron Hyped About 3D TV Despite 'Naysayers'
TVBlog, David Goetzl - Monday, April 16, 2012
A king of the show biz world has spoken and he thin ...
- Upfront Market On Autopilot, Researchers Trying To Scale New Heights
TVBlog, David Goetzl - Friday, April 13, 2012
The whole thing may be a Madison Avenue myth, but upfront dea ...
- TCM Builds Its Brand With Classic Film Festival
Around the Net In Media, Phyllis Fine - Thursday, April 12, 2012
Perhaps no channel has done a better job of branding itself ...
- Henry Schleiff Back In The Headlines -- At Least This One
TVBlog, David Goetzl - Thursday, April 12, 2012
The connection between audience research and ratings success is exceedingly unstable. Bu ...
- Trident Targets Gen Y Emotions With First Global Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, April 10, 2012
Kraft Foods' Trident gum is launching its first global campaign, and maki ...
- Hoping For Double Entendre, NBCU Turns To 'Green Machine'
TVBlog, David Goetzl - Wednesday, April 11, 2012
NBCUniversal's "Green Machine" should be the subject of intrigue as it mak ...
- VH1 Finds 'Adultsters' Stand Out In Millennial Crowd
TVBlog, David Goetzl - Wednesday, April 11, 2012
Cable networks are constantly looking for ways to uniquely define their audien ...
- "Cops" May Still Be Overlooked
TVBlog, David Goetzl - Tuesday, April 10, 2012
"Survivor" is trumpeted as the progenitor of the current boom in reali ...
- Sarah, Oprah And Katie Wake Up Broadcast's Morning News And Entertainment Shows
TV Board, Ed Martin - Friday, April 6, 2012
Morning television came surprisingly and excitingly to life this week with t ...
- Olbermann, Patrick Still Brothers Long After ESPN's 'Big Show'
TVBlog, David Goetzl - Friday, April 6, 2012
Some view them as prima donnas. Some marvel at how they can ...
- Tequila Patron: Racers Promote Drinking Responsibly
Marketing Daily, Karlene Lukovitz - Tuesday, April 3, 2012
If Le Mans race car drivers blocked your car to prevent y ...
- Interactive TV Not Likely To Brush Direct Mail Aside
TVBlog, David Goetzl - Thursday, April 5, 2012
It's well-documented the U.S. Postal Service is navigating one tough route ...
- Could New Discovery Network Become A GOP Sound Bite?
TVBlog, David Goetzl - Wednesday, April 4, 2012
What a great day for Republicans searching for talking points before t ...
- Marketing Company Believes No Guts, No Glory
TVBlog, David Goetzl - Tuesday, April 3, 2012
Less than a month before broadcast networks present their fall lineups, executiv ...
- Leaders & Bleeders: 'Big Bang' Up, Cross-Platform Measurement Down
TVBlog, David Goetzl - Monday, April 2, 2012
In this month's "Leaders & Bleeders," TBS gets an unexpected boost fr ...