- Cablevision Lawsuit Won't Bring More Than Pyrrhic Victory
TVBlog, David Goetzl - Thursday, February 28, 2013
So, Cablevision is the people's cable company, now? It's fighting for eve ...
- Dish Vs. ESPN Goes To Jury
TVBlog, David Goetzl - Wednesday, February 27, 2013
Last week, ESPN executive David Preschlack testified the "most favored nation (MFN ...
- Dish Vs. ESPN Moving Toward Finish Line
TVBlog, David Goetzl - Tuesday, February 26, 2013
Dish Network's case charging ESPN with multiple breaches of a 2005 carria ...
- Should Operators Sell Set-Top Box Data?
TVBlog, David Goetzl - Monday, February 25, 2013
For years now, advertisers and networks have hungered for pay-TV operators' set-top-b ...
- ESPN's Preschlack: Dish Trial Is Personal
TVBlog, David Goetzl - Friday, February 22, 2013
One of the more striking aspects of the continuing trial between Di ...
- Capitalism Cheerleader Gets Into Public Broadcasting
TVBlog, David Goetzl - Thursday, February 21, 2013
It's hard to recall a commercial network making such a curious pl ...
- Grey Poupon Updates Classic Spot For Oscars
Marketing Daily, Karlene Lukovitz - Wednesday, February 20, 2013
Kraft Foods Group's Grey Poupon is updating its classic "Pardon Me" commerci ...
- 'Downton' Finishes Strong, Will New Season Air Earlier Than Usual?
MediaDailyNews, David Goetzl - Tuesday, February 19, 2013
"Downton Abbey" did Sunday what networks hope every show will: deliver mo ...
- ESPN-Dish Trial Harkens Back To Classic Deal
TVBlog, David Goetzl - Wednesday, February 20, 2013
A network ESPN has deemphasized has a key role in a tria ...
- ESPN Set To Pass $7 Sub Fee In 2017
TVBlog, David Goetzl - Tuesday, February 19, 2013
With its massive NFL deal and presumably a renewal with the N ...
- STELA Might Offer Chance To Reduce Blackouts
TVBlog, David Goetzl - Friday, February 15, 2013
Over the next two years, if Congress chooses to get deeply involv ...
- Coke To Air Open-Sourced V-Day Ad On 'American Idol'
Raw, Karlene Lukovitz - Thursday, February 14, 2013
Coca-Cola is scheduled to air a special, "open-sourced" Valentine's Day ad tonig ...
- Discovery Waits Until TV Everywhere Price Is Ripe
TVBlog, David Goetzl - Thursday, February 14, 2013
Since he took over Discovery, CEO David Zaslav has taken some pret ...
- Did Poland Spring Blow Its Big Close-Up?
Raw, Karlene Lukovitz - Wednesday, February 13, 2013
It's not every day that a brand gets handed free exposure ...
- Broadcasters Want Dish To Pay More For AutoHop
TVBlog, David Goetzl - Wednesday, February 13, 2013
As questions persist about the fate of Dish Network's automatic ad-skipping technolog ...
- Ad Group Says 'No Reason To Oppose' Nielsen-Arbitron Deal
TVBlog, David Goetzl - Tuesday, February 12, 2013
A group that might have at least slowed government approval of t ...
- Smartphones Drove Super Bowl Mobile Use
Raw, Mark Walsh - Monday, February 11, 2013
In case you haven’t had your fill of social, mobile or ...
- Industry Mulls Impact Of A Nielsen-Arbitron Combination
TVBlog, David Goetzl - Monday, February 11, 2013
There was a slowdown in Nielsen's proposed acquisition of Arbitron last wee ...
- Mindshare: Super Bowl Spots Garnered Big Repeat Viewing Online
Raw, Steve McClellan - Friday, February 8, 2013
Nearly one-third of viewers to the Super Bowl were so taken wi ...
- ANA Continues Push For True Commercial Ratings
TVBlog, David Goetzl - Friday, February 8, 2013
Yes, nirvana in TV measurement is knowing how many people saw ...
- Simple Messages Generate Sales At Subway, If Not Awards
TVBlog, David Goetzl - Thursday, February 7, 2013
Subway isn't likely to win any awards for advertising creativity anytime soo ...
- Cost Of Super Bowl Spot An Enduring Fascination
TVBlog, David Goetzl - Wednesday, February 6, 2013
There aren't many numbers that generate as much widespread interest as t ...
- Trenchant Super Bowl Analysis With Banal Phrases
TVBlog, David Goetzl - Tuesday, February 5, 2013
Ouch. There was no malice intended, but the advice column hurt. ...
- Super Bowl Provides All Sorts Of Ad Drama
TVBlog, David Goetzl - Monday, February 4, 2013
The NFL and CBS clearly weren't thrilled with the Super Bowl's parti ...
- Kia Second Super Bowl Spot: Forte And "Hotbots"
Raw, Karl Greenberg - Friday, February 1, 2013
Kia is advertising in the Super Bowl to get the word o ...
- Networks Paradoxically Continue Taking Pro-DVR Ads
TVBlog, David Goetzl - Friday, February 1, 2013
Networks and by extension their affiliates might be mad enough at Di ...