Coke To Air Open-Sourced V-Day Ad On 'American Idol'
Coca-Cola is scheduled to air a special, “open-sourced” Valentine’s Day ad tonight on “American Idol.”
The ad -- filmed in New Zealand by a 23-year-old New Zealander, Hugh Mitton – was awarded first place by Coca-Cola in the 2012 MOFILM Cannes Lions video competition.
The 60-second spot, “Love Is In The Air: A Coca-Cola Valentine,” features red balloons tied to cans of Coca-Cola that float down from the sky to spread happiness to unsuspecting recipients. The ad ends with a Happy Valentine’s Day greeting.
KARLENE LUKOVITZ
Karlene Lukovitz is a regular contributor to MediaPost's "Marketing Daily," "Audience Development," "InPublishing" (U.K.), and other business publications, and edits "IPDA Newsstand Forum," a monthly newsletter on the magazine newsstand industry.
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