- Enterprise Debuts Spot During Olympics
Marketing Daily, Tanya Gazdik - Monday, July 30, 2012
The spot, which focuses more on patriotism and less on the spor ...
- Travel Advertising Rises On Mobile
Online Media Daily, Mark Walsh - Tuesday, July 31, 2012
Travel was the third-largest ad category on Millennial's network through the fir ...
- Using Customer Experience Optimization To Boost Loyalty Programs
Marketing: Travel, Mark Simpson - Monday, July 30, 2012
The online travel industry has changed: travel agencies now provide a one-st ...
- Word Of The Day: Skift (If Rafat Ali Has Anything To Say About It, You'll Get The Drift)
Online Media Daily, Joe Mandese - Monday, July 30, 2012
Rafat Ali, a former media industry journalist and blogger who founded a ...
- Vermont Invites Residents To Tweet On Its Behalf
Marketing Daily, Tanya Gazdik - Tuesday, July 24, 2012
Vermont is enlisting its residents to help with social media efforts ...
- JetBlue Intros TrueBlue Mosaic
Marketing Daily, Tanya Gazdik - Monday, July 23, 2012
An enhancement to the existing customer loyalty program, it will be availab ...
- Setting The Record Straight: 5 Common Misconceptions About Instagram
Marketing: Travel, Vicky Hastings - Monday, July 23, 2012
With the ability to take great pictures on their phones, travelers a ...
- Qantas Launches Hooroo
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 19, 2012
Qantas has created a travel site, Hooroo, to sell accommodation via soci ...
- Hilton Focuses On Global Experiences
Marketing Daily, Tanya Gazdik - Tuesday, July 17, 2012
Hilton is evolving its current campaign to feature experiences that guests ha ...
- Dentsu America Wins New Orleans Tourism Account
MediaDailyNews, Steve McClellan - Tuesday, July 17, 2012
Dentsu America has been awarded the New Orleans Tourism Marketing Corporation marketi ...
- Attribution Requires Marketers To Understand Display Ad Impact
Online Media Daily, Laurie Sullivan - Tuesday, July 17, 2012
Drilling into media paths to determine what drives consumers to purchase ...
- Screaming Children And Airline Responsibility
Marketing: Travel, Jeffrey K. Rohrs - Monday, July 16, 2012
With summer travel season squarely upon us and airlines desperately looking ...
- 5 Ways For Hotels To Increase Bookings Without Resorting To Flash Sales
Marketing: Travel, Chat Joglekar - Friday, July 13, 2012
The heated discussion over the value of flash sales on sites li ...
- Phillips 66, 76, And Conoco Offer Giveaways
Marketing Daily, Tanya Gazdik - Wednesday, July 11, 2012
Gas station chains Phillips 66, 76 and Conoco are encouraging travelers ...
- Expedia Campaign Features Real Experiences
Marketing Daily, Tanya Gazdik - Tuesday, July 10, 2012
Travel planning Web site Expedia is launching a brand campaign that featur ...
- Hotels Pop Up In Brooklyn; Can Queens Be Far Behind?
Marketing: Travel, Harvey Chipkin - Tuesday, July 10, 2012
From a recent article in the New York Times: "Among young Parisian ...
- Check-In: Ogilvy Wins Holiday Inn Marketing Biz
MediaDailyNews, Steve McClellan - Monday, July 9, 2012
InterContinental Hotel Group has confirmed that WPP's Ogilvy & Mather will le ...
- Kayak Touts Mobile Growth In IPO
Online Media Daily, Mark Walsh - Monday, July 9, 2012
With Kayak's long-delayed IPO finally moving forward, the travel search site's updat ...
- Meet The Google Now Personal Voice Assistant
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 9, 2012
Google Now, the Mountain View, Calif. company's personal assistant, will debut lat ...
- Glad We're Here And You're Not!
Around the Net In OMD Europe, Nina Lentini - Sunday, July 1, 2012
Research from T-Mobile revealed that four in ten Britons log on ...
- JetBlue, Emirates Partner For Frequent Flyer Promo
Marketing Daily, Tanya Gazdik - Sunday, July 1, 2012
Starting July 1, members of JetBlue's customer loyalty program TrueBlue will ...
- Giving Kids A Voice
Marketing: Travel, Gary Leopold - Monday, July 2, 2012
Enrich the family travel experience by speaking to kids in a langua ...