- Banks Seek Reinvention Via Social Media
Marketing Daily, Tanya Gazdik - Wednesday, February 29, 2012
Some banks and other financial services firms are using social media ...
- Facebook Helps Drive PCH's Engagement
Online Media Daily, Laurie Sullivan - Wednesday, February 29, 2012
Facebook has become an organic acquisition channel for Publishers Clearing House Onlin ...
- Datasift To Offer Two Years Of Tweets To Marketers
Around the Net In OMD Europe, Nina Lentini - Tuesday, February 28, 2012
For as little as GBP635 a month, any business can access a ...
- Twitter Expands Ad Options In Mobile
Online Media Daily, Mark Walsh - Tuesday, February 28, 2012
Twitter said Tuesday it will expand its mobile advertising options in connecti ...
- Twitter Expands Ad Options In Mobile
Raw, Mark Walsh - Tuesday, February 28, 2012
Twitter said Tuesday it will expand its mobile advertising options in connecti ...
- Twitter Taps Former Google Execs To Propel International Expansion
Online Media Daily, Laurie Sullivan - Thursday, February 23, 2012
Twitter's international focus grew Thursday with the appointment of two former Goog ...
- Snapple Bows Diet Half 'n Half Lemonade Iced Tea
Marketing Daily, Karlene Lukovitz - Tuesday, February 21, 2012
Snapple is running a social media sweeps, as well as a n ...
- Twitter, Yandex Let Russians Show New Tweets
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, February 21, 2012
In Russia, Twitter and Yandex have entered into a partnership that wi ...
- Why Twitter Defaults To HTTPS
Around the Net in Search Marketing, Laurie Sullivan - Friday, February 17, 2012
HTTPS has become the default for all users in an effort ...
- Twitter Offers SMBs Self-Serve Ads With Help From American Express
Online Media Daily, Laurie Sullivan - Thursday, February 16, 2012
Twitter will roll out its self-service ad platform to small and mid-si ...
- Apple Giving Twitter Another Boost
Around the Net In Online Marketing, Gavin O'Malley - Thursday, February 16, 2012
Twitter is expected to benefit greatly from the upcoming release of Apple&rsquo ...
- Kraft Twitter Promo Features Ted Williams
Marketing Daily, Karlene Lukovitz - Monday, February 13, 2012
Kraft Macaroni & Cheese is employing the "golden voice" of Ted Willia ...
- The Joy Of Live-Tweeting
TV Board, Gary Holmes - Tuesday, February 14, 2012
At a time when there are more televisions than people in t ...
- Marketers Like Social Media but Don't Spend Much Time On It; ROI Remains Iffy
The Social Graf, Erik Sass - Thursday, February 9, 2012
Most businesses are adopting social media for marketing purposes, reflecting a general ...
- Facebook, Twitter To Vie For Mobile Ads
Online Media Daily, Mark Walsh - Tuesday, February 7, 2012
Facebook has yet to monetize mobile inventory, but the unexploited mobile landsca ...
- HootSuite Ranks Super Bowl Ads on Social Engagement
The Social Graf, Erik Sass - Wednesday, February 8, 2012
With marketers focusing more and more on the intersection between TV watchi ...
- Big G Combines Retro Packages, Atari Tie-Ins
Marketing Daily, Karlene Lukovitz - Tuesday, February 7, 2012
"Our consumers love the nostalgic aspect - it takes them back ...
- Doritos, M&Ms Trump Celebrities To Deliver Top Super Bowl Ad Ratings
Online Media Daily, Mark Walsh - Monday, February 6, 2012
Doritos' consumer-generated ads featuring a dastardly dog and a flying baby triumph ...
- Super Bowl Ads Score Digital Response, H&M, 'Voice' Big Draws
Online Media Daily, Wayne Friedman - Monday, February 6, 2012
When it comes to consumers' digital responses to Super Bowl XLVI's ...
- Twitter Wins Super Bowl XLVI
Around the Net In Online Marketing, Gavin O'Malley - Monday, February 6, 2012
Thanks to what must have been robust backup servers, Super Bowl XL ...
- Toyota Flagged For Spammy Super Bowl Promo
Around the Net In Online Marketing, Gavin O'Malley - Monday, February 6, 2012
Flag on the field! The call: unnecessary spamming. The offending team: Toyot ...
- "Anticipointment": Mobile Execs Weigh In On Super Bowl
Mobile Marketing Daily, Steve Smith - Monday, February 6, 2012
Many mobile marketing professionals were underwhelmed by the ways in which Sup ...
- How Can Komen Come Back with Social Media?
The Social Graf, Erik Sass - Monday, February 6, 2012
Like so many big brands before it, Susan G. Komen for t ...
- Follow Some Hail Mary Tweets At #MPSuperAds
Online Media Daily, The Editor - Friday, February 3, 2012
Or tweet some yourself at Twitter hashtag #MPSuperAds Sunday before, during ...
- Twitter, Facebook More Addictive than Cigarettes, Alcohol
The Social Graf, Erik Sass - Friday, February 3, 2012
While it's probably not nearly as bad for you, social media m ...
- Wharton Is Back With Super Bowl 'Tweet Meet'
Raw, Mark Walsh - Thursday, February 2, 2012
Forget the big game, the Tweet Meet is back. The University ...