Twitter, Yandex Let Russians Show New Tweets
In Russia, Twitter and Yandex have entered into a partnership that will let the Russian search engine show new tweets in its search results almost instantly. “Twitter will give Yandex access to its so-called firehose of all public tweets,” reports Reuters, which compares the agreement to the one that Twitter has with Microsoft's search engine, Bing. Yandex currently controls about 60% of the Russian search market, according to Reuters -- ahead of Google’s roughly quarter of the market, although the U.S. search giant has recently been gaining.
As Twitter's director of business development, April Underwood, told Reuters: "We wanted to make sure that Twitter content can be where Twitter users are already going … Discovery through search is so important.” Meanwhile, Anton Pavlov, Yandex's blog search manager, stated: "People share news, exchange opinions and discuss all sorts of matters in real-time all the time. This kind of information will help us enhance our search results." Worldwide, Twitter has more than 100 million active users and 400 million visitors per month. According to Alexa, Yandex now reaches about 2.8% of the global online population.