Snapple Bows Diet Half 'n Half Lemonade Iced Tea
Snapple is running a social media sweeps, as well as a new TV spot, to launch its Diet Half 'n Half Lemonade Iced Tea.
The beverage has 10 calories per 16-ounce bottle.
The spot features office workers battling over whether lemonade or tea is the "best half" of the beverage.
The video's content includes people shown holding up signs with Twitter hashtags -- one for lemonade and one for tea (#Lemonade@Snapple and #Tea@Snapple).
Those hashtags were created so that fans can tweet-vote for lemonade or tea. They can also vote via the brand's Facebook page.
Voting participants can enter to win Snapple prizes being awarded daily -- or grand prizes of $1,000 (half to go to the winner, half to his/her charity of choice).
Snapple's Facebook page is also offering 250,000 coupons for $1 off a six-pack of the new beverage.
Suggested retails: $1.39 for 16-ounce bottle; $5.99 for a six-pack. Also available in 32-ounce, 64-ounce and 16-ounce 12-packs.
Recent Marketing Daily Articles
-
Fat Tire 'Pairs Well With People' May 24, 12:49 a.m.
New Belgium Brewing, the nation’s third-largest craft brewer, is launching a campaign including the company’s second-ever ... -
Mobile Important For Hispanic Shoppers May 23, 5:10 p.m.
Marketers looking to capture more of the growing Hispanic market in the U.S. would do well ... -
CoreBrand: Brand Favorability Low May 23, 4:33 p.m.
Brand consultancy CoreBrand says awareness isn't everything. Awareness is up across the board for the top ... -
Ford Launches European Campaign May 23, 1:36 p.m.
Ford of Europe is backing the 2013 UEFA Champions League Final football match and launching a ... -
Study: Social Media Driving CSR May 23, 11:32 a.m.
With tax evasion and third-world factory collapses dominating headlines, a new study on the role of ... -
Mondelez Goes Social, AR In Band-Tour Sponsorship May 23, 8:14 a.m.
In two firsts for the company, Mondelez International is using a fan as a social media ... -
Beer Category Grows Most In Brand Rankings May 23, 12:40 a.m.
Beer was the highest growth category in this year’s BrandZ rankings -- up 36% year-over-year, according ... -
Saks Soars; Target Misses May 22, 6:10 p.m.
It’s a buzzy week for retailers. While mass chains such as Target and Lowe’s say the ... -
Cricket Makes More From Less May 22, 4 p.m.
Prepaid wireless carrier Cricket Communications is taking direct aim at customers of the larger, post-paid companies ... -
Seattle's Best Promos New Drive-Thru Format May 22, 3:43 p.m.
Seattle’s Best Coffee has simultaneously opened 10 “drive-thrus” in the Dallas/Fort Worth area. This marks the ...
1 comment on "Snapple Bows Diet Half 'n Half Lemonade Iced Tea".
Leave a Comment