- Under Armour Signs Andy Murray In $23 Million Deal
Marketing Daily, Sarah Mahoney - Tuesday, December 30, 2014
The addition of Murray, the No. 1 tennis player in the U. ...
- Bank Of England Monitors Social Media Indicators
The Social Graf, Erik Sass - Tuesday, December 30, 2014
One of the world's oldest and most respected financial institutions, the Ba ...
- Consumer Confidence Takes A Dip In December
Around the Net In MAD London, Sean Hargrave - Friday, December 19, 2014
Consumers will not gift retailers with a "festive bounce" as consumer confiden ...
- UK Retailers See A Festive 'Black Friday' Sales Lift In November
Around the Net In MAD London, Sean Hargrave - Friday, December 19, 2014
UK retail sales grew at their fastest rate in more than ...
- Johnny Walker Moves Global Account From BBH To Anomaly
Around the Net In MAD London, Sean Hargrave - Friday, December 19, 2014
Johnnie Walker has appointed Anomaly as its global creative agency, following ...
- EBuyer Signs GBP3m Dave TV Sponsorship Deal
Around the Net In MAD London, Sean Hargrave - Friday, December 19, 2014
Ebuyer.com, the online electronics retailer, has launched its first major TV sponsorsh ...
- Middle-Aged Men Most Likely To 'Self Gift' Luxury Items On EBay Next Month
Around the Net In MAD London, Sean Hargrave - Friday, December 19, 2014
Middle-aged men proved to be the most selfish shoppers in January 20 ...
- Subway Ads React To Liverpool FC Substitutions
Around the Net In MAD London, Sean Hargrave - Friday, December 19, 2014
Subway is stepping up its sponsorship activity at Liverpool FC, with n ...
- Asda Claims UK Consumers Better Off This Christmas
Around the Net In MAD London, Sean Hargrave - Friday, December 19, 2014
Families are marginally better off this year than last, Asda has claim ...
- Lies, Damned Lies, Statistics And Black Friday
London Blog, Sean Hargrave - Friday, December 19, 2014
Of course people are buying fewer big-ticket items in December -- th ...
- 5 Lessons To Learn For Black Friday As Boxing Day Sales Loom Large
MAD London, Sam Barnett - Friday, December 19, 2014
As standard delivery windows shut between this Friday and the following Monda ...
- Coca-Cola Signs Up As Rugby World Cup 2015 Sponsor
Around the Net In MAD London, Sean Hargrave - Thursday, December 18, 2014
Coca-Cola has signed up as official sponsor of the 2015 Rugby Wor ...
- Instagram Driving More Engagement Than Twitter
Around the Net In MAD London, Sean Hargrave - Thursday, December 18, 2014
Instagram provides high brand engagement on its platform, particularly when compared ...
- Lastminute Sold For $120m
Around the Net In MAD London, Sean Hargrave - Thursday, December 18, 2014
Lastminute.com, one of the brands that came to define the Internet bo ...
- Sony Leak Reveals Snapchat Music Ambitions
Around the Net In MAD London, Sean Hargrave - Thursday, December 18, 2014
Snapchat's chief executive Evan Spiegel was in discussions with Sony to u ...
- Pot Noodle Switches To Lucky Generals
Around the Net In MAD London, Sean Hargrave - Thursday, December 18, 2014
Lucky Generals is replacing Mother as Pot Noodle's main creative agency aft ...
- Former Hulu Executives To Take On YouTube With Vessel Start-Up
Around the Net In MAD London, Sean Hargrave - Thursday, December 18, 2014
Web video startup Vessel has revealed its plans to take on YouTu ...
- Big Data? What About Using The Data You Already Have Better?
London Blog, Sean Hargrave - Thursday, December 18, 2014
Big Data sounds great -- but what about the data you alrea ...
- IAB Admits 100% Viewability "Not Yet Possible"
Around the Net In MAD London, Sean Hargrave - Wednesday, December 17, 2014
Achieving 100 percent viewability measurement is "not yet possible" according to ...
- News UK Posts Loss, The Sun Profits Nearly Halved
Around the Net In MAD London, Sean Hargrave - Wednesday, December 17, 2014
Rupert Murdoch's British newspaper and publishing division suffered an operating loss ...
- Virgin Holidays Indroducing Google Cardboard VR Disney Tours
Around the Net In MAD London, Sean Hargrave - Wednesday, December 17, 2014
Virgin Holidays is introducing Google Cardboard and Disney MyMagic+ tech into i ...
- BT Adds SkySports 1 and 2 To YouView
Around the Net In MAD London, Sean Hargrave - Wednesday, December 17, 2014
BT has bolstered its YouView sport offering by adding both Sky Spor ...
- BT Looks To Build A Quad-Play Future Through EE Purchase
Around the Net In MAD London, Sean Hargrave - Wednesday, December 17, 2014
With the eventual purchase of EE, BT could join Virgin and TalkTa ...
- Lidl Still Has To Work Hard To Change Customer Perceptions
Around the Net In MAD London, Sean Hargrave - Wednesday, December 17, 2014
Lidl has launched several initiatives to convince people of the quality ...
- WPP's Search For Chairman Over
Around the Net In MAD London, Sean Hargrave - Wednesday, December 17, 2014
One of the world's largest advertising and marketing services companies is expect ...
- Dutch Switch Attention From Google To Privacy On Facebook
Around the Net In MAD London, Sean Hargrave - Wednesday, December 17, 2014
The Dutch government-affiliated watchdog is probing changes in Facebook's privacy policy ...
- BT Has To Grasp Its Second Chance At Becoming A Mobile Telco And Broadcaster
London Blog, Sean Hargrave - Wednesday, December 17, 2014
Not many companies get to drop the mobile "ball" and still ha ...
- Young Switching Media Consumption From TV To Online
Around the Net In MAD London, Sean Hargrave - Tuesday, December 16, 2014
Younger people are switching off TV and radio in their droves ...
- Nearly One In Four Research Gifts On Facebook
Around the Net In MAD London, Sean Hargrave - Tuesday, December 16, 2014
Nearly a quarter (23 percent) of UK shoppers have researched Christmas gif ...
- Spar Turns To Mobile For Win Over Younger Shoppers
Around the Net In MAD London, Sean Hargrave - Tuesday, December 16, 2014
Convenience retailer Spar is rolling out a mobile "shop and win" campai ...