- Wimbledon Sponsorship Reaps Greater Rewards For Long-Standing Deals
Around the Net In MAD London, Sean Hargrave - Tuesday, June 30, 2015
Fans of the oldest tennis grand slam differ widely from the sponsor ...
- Mobile Operators Fear The Unstoppable Rise Of Apple And Google
Around the Net In MAD London, Sean Hargrave - Tuesday, June 30, 2015
Would you prefer to pay Apple or Google for your mobile servi ...
- Fake Clicks And Likes Investigated By The 'Times'
Around the Net In MAD London, Sean Hargrave - Tuesday, June 30, 2015
British companies are being offered deals to inflate their Web site traff ...
- Facebook Steals A March On Google As EU Action Looms
Around the Net In MAD London, Sean Hargrave - Tuesday, June 30, 2015
Facebook is closing the gap on Google as the most important glob ...
- London Live Struggles As It Makes GBP1.3m But Loses GBP11.6m
Around the Net In MAD London, Sean Hargrave - Tuesday, June 30, 2015
Evgeny Lebedev's TV station London Live made an operating loss of GBP11. ...
- Nearly Half Of All UK Display Is Programmatic, 70% to 80% Share By 2018
Around the Net In MAD London, Sean Hargrave - Tuesday, June 30, 2015
Programmatic's total share of online advertising in the UK has risen fr ...
- Wearables And Social Are Focus For Jaguar's First Year At Wimbledon
Around the Net In MAD London, Sean Hargrave - Tuesday, June 30, 2015
Jaguar has marked its first year as the official car sponsor ...
- Barclaycard's bPay Launches Wearables For Contactless Payments
Around the Net In MAD London, Sean Hargrave - Tuesday, June 30, 2015
Barclaycard's pay-as-you-go contactless service is relaunching with a new range of wearable ...
- Heineken Unveils Rugby Union World Cup Sponsorship Activities
Around the Net In MAD London, Sean Hargrave - Tuesday, June 30, 2015
The brand is kicking off the global campaign with a search f ...
- BBC Loses Olympics Rights From 2022 To Discovery
Around the Net In MAD London, Sean Hargrave - Tuesday, June 30, 2015
The BBC has lost control of the rights to the Olympic Gam ...
- Will Wearable Innovation Make Up For Wimbledon's Ad Blackout?
London Blog, Sean Hargrave - Tuesday, June 30, 2015
Wearables from Jaguar that measure tension at critical points are very interesti ...
- 45% Of Display Ads Bought Via Programmatic In UK
Real-Time Daily, Tyler Loechner - Monday, June 29, 2015
Nearly half (45%) of online display ads purchased in the UK ...
- Adam & Eve/DDB And John Lewis Win UK's Only Creative Effectiveness Lion
Around the Net In MAD London, Sean Hargrave - Thursday, June 25, 2015
The 2013 "The Bear and the Hare" Christmas campaign, picked up ...
- W&K And AKQA Win Cyber Golds For UK
Around the Net In MAD London, Sean Hargrave - Thursday, June 25, 2015
W&K was recognised for "the other side," an interactive YouTube campaign f ...
- Jamie Oliver Says Marketing Managers Are The New TV Commissioners
Around the Net In MAD London, Sean Hargrave - Thursday, June 25, 2015
Jamie Oliver spoke to "Marketing Week" about the role of brands ...
- MTV Rebrands, Embraces User Instagram And Vine Content
Around the Net In MAD London, Sean Hargrave - Thursday, June 25, 2015
MTV International is rebranding, changing its slogan from 'I Want My MT ...
- Coke Says Best Content Is Often Unplanned
Around the Net In MAD London, Sean Hargrave - Thursday, June 25, 2015
Speaking on a panel about "creativity in context" at Spotify House ...
- Facebook Posts And Accounts Deleted In Counterfeiting Crackdown
Around the Net In MAD London, Sean Hargrave - Thursday, June 25, 2015
Officers have taken down thousands of Facebook listings and seized dangerous goo ...
- FT Print Sales Decline As Takeover Talk Continues
Around the Net In MAD London, Sean Hargrave - Thursday, June 25, 2015
Its distinctive pink pages were a common sight under the arms ...
- Ad Fraud - The Billion-Dollar Global Crime Nobody Appears Willing To Solve
London Blog, Sean Hargrave - Thursday, June 25, 2015
Advertisers lose billions every year to ad fraud, yet nothing is don ...
- British Agencies Win Seven Media Lions At Cannes
Around the Net In MAD London, Sean Hargrave - Wednesday, June 24, 2015
MediaCom won a Silver Lion for its work for Coca-Cola, where t ...
- UK Takes Homes Three Outdoor Gold Lions At Cannes
Around the Net In MAD London, Sean Hargrave - Wednesday, June 24, 2015
Ogilvy & Mather London's campaign against female genital mutilation for the chari ...
- Peugeot Shifts Focus From TV To Social
Around the Net In MAD London, Sean Hargrave - Wednesday, June 24, 2015
Fresh from becoming the first UK automotive brand to use Twitter's Flo ...
- Mondelez Looks To Facebook Mobile Video To Prompt Impulse Purchases
Around the Net In MAD London, Sean Hargrave - Wednesday, June 24, 2015
Mondelez International has renewed its global Facebook deal that will see ...
- UK Consumers Play Harder To Get On Social Than Those In Emerging Markets
Around the Net In MAD London, Sean Hargrave - Wednesday, June 24, 2015
Brands targeting consumers via social media need to identify 'super influencers' a ...
- Multiple Reviews Due To Changing Agency-Brand Relationship, Mondelez Says
Around the Net In MAD London, Sean Hargrave - Wednesday, June 24, 2015
At Cannes this week, Mondelez's chief media officer Bonin Bough said multip ...
- Conde Nast Britain Offers To Co-Create Branded Videos
Around the Net in Video, Gavin O'Malley - Wednesday, June 24, 2015
Conde Nast Britain is courting brands with a new native video ...
- Multiple Media Reviews -- New Relationships, Or The Start Of Celibacy?
London Blog, Sean Hargrave - Wednesday, June 24, 2015
Major media reviews are the talk of Cannes this week. While th ...
- WPP, Snapchat And Daily Mail Launch Native Agency
Around the Net In MAD London, Sean Hargrave - Tuesday, June 23, 2015
The Daily Mail, Sir Martin Sorrell's WPP and Snapchat are to laun ...
- Twitter Urges Brands To Think Beyond Large Events
Around the Net In MAD London, Sean Hargrave - Tuesday, June 23, 2015
Brands should stop focusing their marketing around big "lightning" events such ...