- 2011's Q4 Slowdown Shows Again How Online Advertising Mimics Traditional Media
Video Insider, Ashkan Karbasfrooshan - Monday, January 23, 2012
The great thing about writing so many articles is that when ...
- Cheerios, Fitness Mag Team On Weight-Loss Program
Marketing Daily, Karlene Lukovitz - Thursday, January 19, 2012
General Mills' Multi Grain Cheerios and Meredith Corp.'s 'Fitness' magazine have partner ...
- If A Picture Is Worth A Thousand Words, What Is An 'In-Image' Ad Worth On The Web?
Online Media Daily, Joe Mandese - Thursday, January 19, 2012
Vibrant Media, one of the leaders in the contextual, "in-text" ad busine ...
- Tremor Acquires InPlay From TubeMogul
Raw, Joe Mandese - Friday, January 20, 2012
Online video ad technology developer Tremor Video has acquired video analytics platfo ...
- Top Online Video Ad Properties See 20% Jump in Ads Served
VidBlog, Daisy Whitney - Friday, January 20, 2012
The number of video ads served by the top online video ...
- Aetna Refreshes Its 'Brand Promise'
Marketing Daily, Aaron Baar - Wednesday, January 18, 2012
"A lot has been changing in health care, especially as employers, provide ...
- Yahoo Hosts Sundance Films
Raw, Mark Walsh - Thursday, January 19, 2012
Aiming to enhance its standing as Web video hub, Yahoo is hosti ...
- No More Dora The Murderer or Pokemon the Pervert
VidBlog, Daisy Whitney - Thursday, January 19, 2012
I can still recall my shock at seeing a perverted Pokemon vid ...
- Prudential's "Day One Stories" Arrive Days Too Late
Video Critique, Larry Dobrow - Thursday, January 19, 2012
I can't wait to retire. I'll spend my mornings napping, afternoons ...
- Pre-Roll Video Advertising Can Learn From Social Media Marketing
Video Insider, David Murdico - Thursday, January 19, 2012
Can we all agree that most pre-roll video ads are super-annoying? Audienc ...
- Blinkx Gets Video Content From 'International Business Times'
Online Media Daily, Erik Sass - Tuesday, January 17, 2012
International Business Times has formed a partnership with video search engine blink ...
- Your Facebook Feed May be Full of Video From Politicians. You've Been Warned.
VidBlog, Daisy Whitney - Wednesday, January 18, 2012
While social media was merely a baby in the 2008 election, it ...
- Connected TV: Cresting The Peak Of Inflated Expectations
Video Insider, Tim Avila - Wednesday, January 18, 2012
Connected TV is still in its infancy, but its digital marketing potenti ...
- Netflix Hit By Class-Action Suit From Investors
Around the Net In Media, Phyllis Fine - Tuesday, January 17, 2012
A group of Netflix investors filed a class-action lawsuit against the compan ...
- YouTube Brand Channel Strategy Expert Tips
SearchBlog, Laurie Sullivan - Tuesday, January 17, 2012
The total U.S. Internet audience viewed 43.5 billion videos in December, accordi ...
- Report: Women Purchase More CE Products, Watch More TV Online Than Men
VidBlog, Daisy Whitney - Tuesday, January 17, 2012
The last few days have yielded some eye-popping online video stats fr ...
- Less Snobbery, More Appeal on Jaguar's YouTube Channel
Video Critique, Larry Dobrow - Tuesday, January 17, 2012
Jaguar executives don't have a sense of humor about the pronunciation ...
- Pepsi MAX Video Contest Seeks Passionate Fans
Marketing Daily, Karlene Lukovitz - Saturday, January 14, 2012
A new "Pepsi MAX for Life" video contest will reward two winne ...
- YouTube Invests $100 Million In Original Programming
Online Media Daily, Laurie Sullivan - Friday, January 13, 2012
Google's YouTube plans to invest $100 million in professional production companies produci ...
- JWT Launches Web Talk Show with Industry Luminaries
VidBlog, Daisy Whitney - Monday, January 16, 2012
Whatever business you're in, sometimes you need to talk the talk a ...
- Are We Witnessing Hulu Pivot Before Our Eyes?
Video Insider, Ashkan Karbasfrooshan - Monday, January 16, 2012
Hulu forecasts that by 2012 it will generate half its revenues throu ...
- Old Spice Back With Crews
Marketing Daily, Karl Greenberg - Thursday, January 12, 2012
Old Spice's effort for Red Zone body sprays is called "Smell ...
- Ad Support To Increase Share Of Mobile Content Revenues
Mobile Marketing Daily, Steve Smith - Friday, January 13, 2012
By 2015, advertising will account for 29.9% of mobile content revenues, projec ...
- Merrill Lynch Expects 'Mixed' Internet Results, Cites 'Mild Softness' In Brand Advertising
Online Media Daily, Joe Mandese - Friday, January 13, 2012
Citing "at least some mild softness in branded advertising" the equity resear ...
- Verizon Sets 'Unicast' Rollout, Streams VOD To Web, Mobile Devices
Online Media Daily, Laurie Sullivan - Thursday, January 12, 2012
Verizon Digital Media Services plans to make its video on demand Unica ...
- New Yahoo Show Will Prank Pro Athletes
Raw, Mark Walsh - Friday, January 13, 2012
On the heels of announcing the Tom Hanks-produced
“Electric City” animat ...
- Google Reveals YouTube's Long-Term Strategy
SearchBlog, Laurie Sullivan - Friday, January 13, 2012
YouTube is betting big on original content. By 2020, 75% of a ...
- Personalized Videos Can Boost Conversion Rates 30%
VidBlog, Daisy Whitney - Friday, January 13, 2012
The more tailored the ad the better the response, right? In so ...
- 'I Heart NY' - And Trying New Things
Video Insider, Adam Singolda - Friday, January 13, 2012
In early 2011, I put some thoughts into writing about a conce ...
- Condom Ad Cites The Alternative: Fatherhood
Marketing Daily, Tanya Gazdik - Wednesday, January 11, 2012
The campaign for Okamoto USA, Inc.'s thinnest-ever condom, the 0.04-mm. thick Cro ...