- 67% Say Tracking Could Improve Their In-Store Experience; 19 Million Already Beaconed
Connected Thinking, Chuck Martin - Thursday, June 30, 2016
Shoppers are warming to beacons and virtual reality. The majority of consume ...
- How VR Will Transform Marketing
MAD, Larissa Faw - Thursday, June 30, 2016
It's still early days, but a Horizon Media summit on the top ...
- How Google Puts Virtual In Reality For Daydream
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 30, 2016
In Fall 2016, Google will release a platform called Daydream that ...
- NBC Prepping VR Programming Summer Olympics
Around the Net In Social Media & Marketing, Gavin O'Malley - Thursday, June 30, 2016
NBC is planning 85 hours of VR programming for the Rio 20 ...
- Google Is Right On VR Bandwagon Jumping -- And Cardboard Fans Are The Worst
Mobile Insider, Sean Hargrave - Thursday, June 30, 2016
Google has called out brands doing VR for the sake of ...
- When Cannes Met Hollywood
Online Video Daily, Amanda Malko - Wednesday, June 29, 2016
Cannes Lions 2016 has come to a close, and the dust h ...
- Samsung Pushes Virtual Reality To Advertisers, Content Creators
MediaDailyNews, Laurie Sullivan - Monday, June 27, 2016
Samsung has launched an Explorers program that aims to teach advertisers abo ...
- VR Content Producer VrseWorks Wins Entertainment Grand Prix
MAD, Steve McClellan - Friday, June 24, 2016
The firm won for a story it produced for the New Yo ...
- Is Branded Virtual Reality Content The Next Frontier In Marketing?
Around the Net in Real-Time, Tobi Elkin - Friday, June 24, 2016
At the Cannes Lions advertising festival, media companies like Gannett and A ...
- Google Bullish On VR, But Has Long Way To Go
Around the Net in Real-Time, Tobi Elkin - Thursday, June 23, 2016
Virtual reality has taken center stage at the Cannes Lions as ...
- Kiosked And MEC Debut Programmatic Virtual Reality Campaign In APAC
Real-Time Daily, Tobi Elkin - Thursday, June 23, 2016
Advertising automation platform Kiosked, media agency MEC, and Hong Kong Airlines relea ...
- Too Many Brands Doing VR Just To Say They Are Doing VR, Google Claims
Around the Net In MAD London, Sean Hargrave - Wednesday, June 22, 2016
Speaking at an event held at the YouTube Beach in Cannes, Aar ...
- Google Is Right On VR Bandwagon Jumping -- And Cardboard Fans Are The Worst
London Blog, Sean Hargrave - Wednesday, June 22, 2016
Google has called out brands doing VR for the sake of ...
- T Brand Studio's Adam Aston Is Pumped About Virtual Reality
Native Insider, Tobi Elkin - Wednesday, June 22, 2016
Adam Aston, editor-in-chief of The New York Times Co.'s branded content uni ...
- Virtual Reality Interests: Travel 74%, Movies 67%, Live Events 67%, Home Design 66%
Connected Thinking, Chuck Martin - Monday, June 20, 2016
Virtual reality is graduating from the gaming world and finally going in ...
- Google Exec Demos Next Gen VR (Or Did He?)
MediaPost Live, Joe Mandese - Tuesday, June 21, 2016
CANNES, FRANCE -- Delegates attending Clay Bavor's presentation here this morning thoug ...
- Audi Hosts Online Forza MotorSport Endurance Race
Marketing Daily, Tanya Gazdik - Tuesday, June 14, 2016
The worlds of endurance racing and video gaming will come together th ...
- Sony Unveils VR Games
Around the Net In MAD London, Sean Hargrave - Tuesday, June 14, 2016
Sony has unveiled a raft of new games that will be playab ...
- Is VR The New 3D TV? Marketers, Excited -- The Public, Passive
London Blog, Sean Hargrave - Monday, June 13, 2016
New research shows little appetite or understanding for VR at home. Cou ...
- NEW! Dad Suffers Through 'Tween Pop' For His Daughter In Samsung S7 Ad
Out to Launch, Amy Corr - Friday, June 10, 2016
Dads do some crazy things if it means making their child happ ...
- BBC Investigating VR For Public Service Television
Around the Net In MAD London, Sean Hargrave - Friday, June 10, 2016
As brands rush headlong into VR, the BBC is taking a mo ...
- Amnesty International UK Launches Virtual Reality Campaign, #360Syria
Out to Launch, Amy Corr - Wednesday, June 8, 2016
"Fear of the Sky," a virtual reality campaign created by
Project: WorldWide- $13 Billion In Mobile Video Ad Revenue, 3 Trillion Video Minutes Monthly Forecast By 2020
SearchBlog, Laurie Sullivan - Wednesday, June 8, 2016
Advertisers will have plenty of opportunities to bond with consumers online a ...
- That's A Virtually Sleek Cadillac You're Pretending To Drive
Around the Net in Video, P.J. Bednarski - Monday, June 6, 2016
Cadillac President Johan de Nysschen will this month begin looking for commitments from so ...
- Who's Winning The VR Standards War? Nobody
VR/AR Insider, Josh Lovison - Friday, June 3, 2016
VR is on the precipice of changing media as we know i ...
- Microsoft Premieres Holographic Emails
Email Marketing Daily, Jess Nelson - Friday, June 3, 2016
Microsoft's email and calendar applications are now available for download in holograph ...
- Lucid Launches VR Content Studio
MAD, Larissa Faw - Wednesday, June 1, 2016
The studio has already signed a handful of marketers including cosmetics compa ...
- NEW! Rumos Launches Virtual Reality Campaign, 'Love Without Borders'
Out to Launch, Amy Corr - Wednesday, June 1, 2016
FCB Lisbon created a lovely virtual reality campaign for Portuguese IT compa ...
- National Multiple Sclerosis Society Launches Virtual Reality Campaign
Out to Launch, Amy Corr - Wednesday, June 1, 2016
Wieden+Kennedy Portland teamed up with the National Multiple Sclerosis Society to crea ...
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