- Keller Fay Launches WOM Program To UK
MediaDailyNews, - Tuesday, November 30, 2010
The Keller Fay Group plans to launch the firm's Talk Track word-of-mou ...
- P&G's Always Launches Ovulation/Period App
Marketing Daily, - Thursday, November 4, 2010
Among other things, the app, which is a free download at t ...
- Women Spread The Word
Research Brief, Jack Loechner - Monday, November 1, 2010
According to a new study of 2,000 women, Harbinger, with Ipsos, fou ...
- Vibram's Five-Toed Running Shoe Making A Splash
Around the Net In Brand Marketing, Thom Forbes - Monday, October 25, 2010
Maybe you've seen someone wearing the Vibram Five Fingers (www.vibramfivefingers.com) running sh ...
- KFC's Positive Buzz Dives; Hooters' Improves
Marketing Daily, - Wednesday, October 13, 2010
KFC's marketing stunt of hiring college women to wear sweatpants bearing t ...
- Lenovo Looks To Inject Fun Into Computing
Marketing Daily, Aaron Baar - Tuesday, October 12, 2010
"We want consumers to take away that Lenovo is a fun bra ...
- Women Trust WOM On Restaurants, But Not Fashion
Marketing Daily, Sarah Mahoney - Tuesday, October 12, 2010
Perhaps the biggest shock is that even the most techno-savvy would rath ...
- Social, WOM, New Products Draw Women To Brands
Around the Net In Brand Marketing, Thom Forbes - Friday, October 8, 2010
...
- Keller Fay Report: Teens Talk A Lot Amongst Themselves
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 23, 2010
Teenagers "engage in a significantly higher level of word of mouth abo ...
- Teens Deliver Brand WOM
Around the Net In Media, Fern Siegel - Thursday, September 23, 2010
Teens produce a disproportionate amount of "word of mouth" about products a ...
- 85% Of Teen Brand Word-Of-Mouth Occurs Offline
Engage:Teens, Karlene Lukovitz - Thursday, September 23, 2010
Overall, teens engage in a significantly higher level of WOM about a ...
- Wharton: WOM Customers 16% More Valuable
Marketing Daily, Sarah Mahoney - Wednesday, July 28, 2010
"In the short run, these word-of-mouth clients are more valuable because ...
- Eight O'Clock Coffee's N.Y. Promo Celebrates WOM
Marketing Daily, Tanya Gazdik - Monday, June 28, 2010
On June 28, commuters passing through Grand Central Terminal will have ...
- Yahoo Study: Internet Can Drive Word Of Mouth Even Better Than Television
Online Media Daily, Laurie Sullivan - Friday, June 11, 2010
There's no arguing that word of mouth (WOM) marketing impacts sales. A ...
- WOMMA Accepting Award Entries
Marketing Daily, - Monday, May 24, 2010
WOMMA is beefing up the promotion of the award winners to ensu ...
- Brits Use Social Media More, But Share Less
The Social Graf, Erik Sass - Tuesday, May 18, 2010
Paralleling the United States, the number of adults in the United Kingd ...
- Social Media Sponsorships Defined: Small, But Growing Fast
Online Media Daily, Joe Mandese - Tuesday, May 11, 2010
Social media may be one of the most talked about segments ...
- Nielsen Teams With Bazaarvoice On Customer Monitoring
Online Media Daily, Mark Walsh - Thursday, April 15, 2010
The Nielsen Company has struck a deal with Bazaarvoice to feed i ...
- Now A Few Words-Of-Mouth From Bob Garfield: Former Ad Ager Pursues Greed, Joins Fizz
Online Media Daily, Joe Mandese - Wednesday, April 7, 2010
Long-time media and advertising industry journalist Bob Garfield, who officially stepped do ...
- Report: 'Influencers' Lack Sweeping Power
Online Media Daily, Gavin O'Malley - Tuesday, March 23, 2010
Coinciding with the rise of social networks and viral marketing, "influencers" we ...
- What 300 Years Of Science Teach Us About WOM Metrics
Metrics Insider, Pat LaPointe - Tuesday, March 16, 2010
In the early 18th century, scientists were fascinated with questions about t ...
- WOMMA Suggests Principles For Social Media Guidelines
Marketing Daily, - Tuesday, March 9, 2010
The Chicago-based Word of Mouth Marketing Association (WOMMA) wrote to the Fo ...
- Prilosec Wants To Be The 'Sponsor of Everything'
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 18, 2010
There's niche marketing, and then there's Procter & Gamble's Prilosec OTC, whi ...
- When Virtual Playgrounds Collide With The Mom Next Door, Marketers Win
Engage:Moms, Maria Bailey - Wednesday, February 3, 2010
Word of mouth marketing is still alive and well in the offli ...