Social Video Views Pass 1 Billion for Quarter for First Time, 40% Rise Over Last Year by Daisy Whitney

Social video viewership jumped 40% in the first quarter of 2012 over last year, driven in large part by the popularity of the "Kony 2012" video and also by Super Bowl ads online. Videos created by brands generated 1.3 billion views for the quarter, which is also a more than three times gain over the first quarter of 2010, said Visible Measures in its latest social video quarterly report. ...Read the whole story

  • Undertone Goes On-The-Air, Uses TV To 'Pitch' Online Ad Buys by Joe Mandese

    Last year, more than 4.8 trillion display ads were served online, according to a new ad campaign breaking today by online ad network operator Undertone, adding: "How many do you remember?" To make sure you remember it, Undertone isn't using the medium it pitches to advertisers and agencies -- it's utilizing television. In an unusual media buy for a B-to-B marketer aimed at a relatively small industrial audience, Undertone has purchased two 30-second spots in tonight's season premiere episode of AMC's "The Pitch," a new reality series about agencies competing for an account pitch. ...Read the whole story

  • automotive Toyota Does BuzzFeed Takeover For Prius C by Karl Greenberg

    On Monday, BuzzFeed ran a Prius c-themed homepage takeover, the first such auto-themed campaign on the site. The Prius c-branded elements were portals to high-volume BuzzFeed content with a metaphorical theme around "most-charged" stories. ...Read the whole story

  • food Pretzel Crisps Jumps On Branded Video by Karlene Lukovitz

    The videos target Pretzel Crisps' core consumer base -- women 25 to 49 -- and both, in addition to being offered in long versions on the brand's YouTube channel, have been cut into shorter versions for pre-rolls on various targeted sites ...Read the whole story

  • search Attribution: IgnitionOne Gives Marketers Another View by Laurie Sullivan

    Attribution technology from companies such as IgnitionOne continues to advance, but business models need to follow. Inherent challenges exist, but marketers don't have a choice, according to Tim Schaeffer, search engine marketing manager at Zappos.com. This is the future -- sink or swim, he said. ...Read the whole story

VideoDaily Roundup: Why Web Dollars May Actually Flow To TV by Ross Fadner

The Digital Content NewFronts seem to have sparked a debate about whether -- and how fast -- TV dollars will flow to the Web. Today we'll hear from one prominent Internet entrepreneur who believes Web dollars will actually flow into TV. After that, we'll assess the aftermath of last week's Senate Commerce Committee hearing on the future of video migration. Then, more unnamed sources weigh in on Hulu's TV Everywhere talks, and finally: Revision3 is in talks to be acquired by a major media company. ...More