VidBlog
Social video viewership jumped 40% in the first quarter of 2012 over last year, driven in large part by the popularity of the "Kony 2012" video and also by Super … Read the whole story
Last year, more than 4.8 trillion display ads were served online, according to a new ad campaign breaking today by online ad network operator … Read the whole story
On Monday, BuzzFeed ran a Prius c-themed homepage takeover, the first such auto-themed campaign on the site. The Prius c-branded elements were portals to … Read the whole story
- COMMENTARY
The Digital Content NewFronts seem to have sparked a debate about whether -- and how fast -- TV dollars will flow to the Web. … Read the whole story
The videos target Pretzel Crisps' core consumer base -- women 25 to 49 -- and both, in addition to being offered in long versions … Read the whole story
Attribution technology from companies such as IgnitionOne continues to advance, but business models need to follow. Inherent challenges exist, but marketers don't have a … Read the whole story
- COMMENTARY
What the Web lacks and was/is television's ace, perhaps, is programming. Only if you program the content better do you create the kind of … Read the whole story
