Tuesday, May 1, 2012
  • Undertone Goes On-The-Air, Uses TV To 'Pitch' Online Ad Buys

    Last year, more than 4.8 trillion display ads were served online, according to a new ad campaign breaking today by online ad network operator Undertone, adding: "How many do you remember?" To make sure you remember it, Undertone isn't using the medium it pitches to advertisers and agencies -- it's utilizing television. In an unusual media buy for a B-to-B marketer aimed at a relatively small industrial audience, Undertone has purchased two 30-second spots in tonight's season premiere episode of AMC's "The Pitch," a new reality series about agencies competing for an account pitch. ...Read the whole story

  • Toyota Does BuzzFeed Takeover For Prius C

    On Monday, BuzzFeed ran a Prius c-themed homepage takeover, the first such auto-themed campaign on the site. The Prius c-branded elements were portals to high-volume BuzzFeed content with a metaphorical theme around "most-charged" stories. ...Read the whole story

  • Pretzel Crisps Jumps On Branded Video

    The videos target Pretzel Crisps' core consumer base -- women 25 to 49 -- and both, in addition to being offered in long versions on the brand's YouTube channel, have been cut into shorter versions for pre-rolls on various targeted sites ...Read the whole story

  • Attribution: IgnitionOne Gives Marketers Another View

    Attribution technology from companies such as IgnitionOne continues to advance, but business models need to follow. Inherent challenges exist, but marketers don't have a choice, according to Tim Schaeffer, search engine marketing manager at Zappos.com. This is the future -- sink or swim, he said. ...Read the whole story

    Around The Net

    • Hulu May Withhold Service From Certain UsersNew York Post

      With the future of streaming media at stake, Hulu has reportedly considered withholding its services from non-paying TV customers. “In fact, the move by Hulu toward the new model -- called authentication because viewers would have to log in with their cable or satellite TV account number -- was behind the move last week by Providence Equity Partners to cash out of Hulu after five years,” the New York Post reports, citing sources “It's looking like the jig may be up for Hulu as we know it,” writes CNet. “It was (sorta) fun while it lasted,” writes parislemon blogger MG Siegler. “The ‘alien plot’ that ... ...Read the whole story

    • Report: WaPo Taking Digg's Tech TeamAll Things D

      No, despite reports by The Next Web, The Washington Post isn’t buying Digg, nor, as TechCrunch later reported, is the publisher buying the social news site’s full staff. WaPo is, however, hiring away -- or buying in bulk -- Digg’s technology team, AllThingsD reports, citing multiple sources. “The Post plans to put the new hires to work alongside the people who built the publisher’s Social Reader Facebook app,” according to AllThingsD. Remarkably, though, Digg’s remain management doesn’t see the development as a death blow. “Once the deal closes, Digg won’t shut down, at least not immediately,” AllThingsD reports. Rather, the once high-flying tech ... ...Read the whole story

    • Facebook Tackles Organ Donor ShortageABC News

      Social media as lifesaver? It sounds like hyperbole or spin, but according to Mark Zuckerberg, Facebook is getting into the business of saving lives. Specifically, Facebook will let patients broadcast their need for organ transplants, and, thus, help eliminate the critical shortage of organs. “Facebook is really about communicating and telling stories,” Zuckerberg told ABC News in an exclusive interview. “We think that people can really help spread awareness of organ donation and that they want to participate in this to their friends. And that can be a big part of helping solve the crisis that’s out there. According to ... ...Read the whole story

    VideoDaily Roundup: Why Web Dollars May Actually Flow To TV

    The Digital Content NewFronts seem to have sparked a debate about whether -- and how fast -- TV dollars will flow to the Web. Today we'll hear from one prominent Internet entrepreneur who believes Web dollars ...More