Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Free to qualified media, marketing and advertising professionals.

Study Finds Americans Polarized In Ad-Related Behaviors

« Back to Research Reports

}

According to GWI’s report, conducted with WARC over a span of seven days, Americans’ behaviors while viewing ads online are a mixed bag. For example, 50% have skipped ads completely, while 40% have watched ads from beginning to end. Thirty percent have deleted cookies, while just as many (28.9%) have researched products appearing in an ad.