After Moving, Consumers Are Ready To Try New Brands

The Harris Poll study, commissioned by V2 and Porch, “2021 New Movers Trend Report,” discovers the best time to convert customers to a new brand or company is after a move, with 90% of movers stating they’re willing to try any item, and 88% any service.

With increased remote work due to the pandemic and continued low-interest rates, the U.S. Census Bureau notes 27.1 million Americans made a move in 2021 (down from 29.8 million in 2020 as more companies ease remote work). That's the potential for a lot of new customers.