Advertisers Plan To Expand Digital Out-Of-Home Campaigns

DPAA’s “Media Decision Makers Study” report shows more marketers are interested in outdoor campaigns, with 81% of advertisers stating they’d recommend digital-out-of-home (DOOH) in their media plans in the next 12 months.  In preparation for the increase, 77% of advertisers have grown their knowledge of DOOH media in the prior 18 months, and 66% have started a new DOOH campaign during the period.