Many Streaming Viewers Aren't Paying Attention To Ads

Infillion’s “The Consumer-Defined Future of Streaming Is Here” report discovers that despite advertisers gaining more ways to reach consumers as they watch streamed programming on ad-supported video on demand (AVOD) and free ad-supported television (FAST) channels, almost two-thirds (63%) of consumers divert their attention to something else when an ad appears. According to the report, consumers would prefer to multitask (61%), get up or go to the kitchen (61%) or talk to other people (54%) than pay attention to an ad.