Broader Group Of Consumers Feels Represented In Ads
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A study by ad agency Dentsu finds U.S. audiences have noticed the efforts by marketers to make their advertising more diverse in the past few years. More than two-thirds (69%) of consumers, on average, said advertising had become more diverse, while 12% said it had become less diverse.
However, only 23% of people of color said advertising had become diverse, and only 27% of people in the LGBTQA agreed with that assessment. White, cis-hetero and non-disabled consumers were most likely to say advertising had become more diverse at 76%.
However, only 23% of people of color said advertising had become diverse, and only 27% of people in the LGBTQA agreed with that assessment. White, cis-hetero and non-disabled consumers were most likely to say advertising had become more diverse at 76%.
