Internet Usage Time Slips As Pandemic Loosens Grip On Daily Activities
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According to a global survey by researcher GWI, the amount of time that people say they spend online has fallen as the pandemic surge wears off and they use their time for other things. Usage time this year declined by an average of 13 minutes to reach six hours and 42 minutes a day, the lowest since 2019.
“The bottom line is the kind of bread-and-butter activity we associate with ‘going online’ has plateaued,” GWI said in a report about next year's biggest trends in media and marketing. “At the same time, behaviors that have been foundational to the internet since its creation are changing before our eyes.”
“The bottom line is the kind of bread-and-butter activity we associate with ‘going online’ has plateaued,” GWI said in a report about next year's biggest trends in media and marketing. “At the same time, behaviors that have been foundational to the internet since its creation are changing before our eyes.”
