World Cup Lifts Brand Recall For Marketers As U.S. Audience Hits Record
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The final championship game between Argentina and France, which some commentators described as the greatest of all time because of its dramatic second half, hit a record 16.8 million viewers as measured by Nielsen.
“The viewership of this year’s tournament is perhaps more notable when Nielsen Fan Insights indicates that just 28% of U.S. respondents are interested in soccer,” according to the TV ratings company. “Overall, Americans remain most interested in the NFL, the Olympics, the NBA and MLB.”
“The viewership of this year’s tournament is perhaps more notable when Nielsen Fan Insights indicates that just 28% of U.S. respondents are interested in soccer,” according to the TV ratings company. “Overall, Americans remain most interested in the NFL, the Olympics, the NBA and MLB.”
