TikTok Users Show Strong Response To Advertising

TikTok has become one of the most popular social media apps in the United States. For advertisers, TikTok can help to engage younger Gen-Z consumers who spend less time than older generations do with other kinds of media, such as traditional linear television. According to M&C Saatchi Performance's survey, more than half (56%) of TikTok users said they have bought a product promoted on TikTok, while 36% said they’re open to buying stuff they see in the app.