Marketers Rate Sales Lift As Most Important Advertising Indicator
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CMO Council's survey discovers that 64% of marketing leaders said they measured media and advertising performance with sales lift. Other top metrics included return on ad spend (59%), reach of targeted audience (47%) and brand lift (45%).
“A good sales lift report doesn’t just focus on total sales but incremental sales, too,” the CMO Council said in its report. “This is important information because incremental sales give marketers an idea of how sales are growing, not just how much.”
“A good sales lift report doesn’t just focus on total sales but incremental sales, too,” the CMO Council said in its report. “This is important information because incremental sales give marketers an idea of how sales are growing, not just how much.”
