Digital Channels Are Biggest Source Of Product Discovery
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Asendia reveals the most common methods for such discoveries are directly visiting a website (38%), seeing a brand on YouTube (27%) and looking at Facebook (24%).
“The dependence on social media is highest among Gen Z and lowest among older demographics, and while this may look like a predictable pattern for individual channels or behavior types, when considering the multiple touch points that shoppers use, then designing shopping journeys for each cohort will be much harder and depend much more on hard data and insight,” according to the report.
“The dependence on social media is highest among Gen Z and lowest among older demographics, and while this may look like a predictable pattern for individual channels or behavior types, when considering the multiple touch points that shoppers use, then designing shopping journeys for each cohort will be much harder and depend much more on hard data and insight,” according to the report.
