Amid Economic Uncertainty, 'Lipstick Index' Signals Demand For Affordable Luxuries

During times of such doubts about the future, consumers tend to shop for affordable luxuries such as cosmetics to treat themselves. Deloitte's survey found that 77% of consumers worldwide had bought something to treat themselves in the prior month, even though only 42% thought they could afford to "spend on joy." The median spending splurge was $32, though it varied by the kind of products consumers bought for themselves.