Most Marketers Planned To Increase Ad Budgets For 2023
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More than two-thirds (69%) of them said economic conditions had an extreme or significant effect on their planning for the year, according to media-measurement company Nielsen in a survey.
Amid these doubts, 64% said they expected their ad budgets to increase in 2023. In addition, 13% of marketers expected to boost budgets by 50% or more, the survey found.
Amid these doubts, 64% said they expected their ad budgets to increase in 2023. In addition, 13% of marketers expected to boost budgets by 50% or more, the survey found.
