Digital Ad Prices Decline, Countering Growth In Volume

In their analysis, omnichannel ad platform Skai finds that the prices for digital advertisements declined during the first three months of the year, though the number of ads kept growing.

“This can be interpreted as advertisers taking a more cautious approach amid economic uncertainty, one which focuses on efficiency and optimization rather than growth,” Skai said in a quarterly report. “In many cases, marketers are being given more and newer ways to control how and to whom their ads are shown. As a result, we see a lot of change ‘under the hood’ maximizing the efficiency of these campaigns without driving up spend.”