Boomers Have Higher Expectations For Online Imagery

Nfinite reveals that while Generation Z consumers get all the attention regarding why they choose one brand over another, Baby Boomers in the United States have all the spending power ($2.6 trillion) and wealth ($73 trillion). According to the survey, 40% of Baby Boomers said they would be unlikely to shop again on a website whose product imagery didn’t match the actual product, compared with only 26% of the general population.