Consumers Welcome LGBTQ+ Targeting More Than Inclusion
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The Nielsen's "Push for Change" report, whose publication coincides with Pride Month, includes the results of a global survey about how people feel about LGBTQ+ representation in media content and advertising.
Only 10.6% of cisgender people, or those whose gender identity matches the sex assigned at birth, worldwide said they’re not at all comfortable with brand targeting based on sexual orientation or gender identity. The percentage is similar to the 8.3% of non-cisgender people who express the same sentiment.
Only 10.6% of cisgender people, or those whose gender identity matches the sex assigned at birth, worldwide said they’re not at all comfortable with brand targeting based on sexual orientation or gender identity. The percentage is similar to the 8.3% of non-cisgender people who express the same sentiment.
