Cost Outweighs Ads Among Viewers Canceling Streaming
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DirecTV's survey discovers that 30% of U.S. consumers who canceled a streaming service said they needed to cut back on entertainment costs.
“Beyond cost and affordability, lack of new content and having finished watching a show or movie on that service contribute to a consumer’s decision to cancel,” according to the report. “With consumers’ time splintered across streaming video, they are taking careful consideration of what services they choose to add, retain or cancel.”
“Beyond cost and affordability, lack of new content and having finished watching a show or movie on that service contribute to a consumer’s decision to cancel,” according to the report. “With consumers’ time splintered across streaming video, they are taking careful consideration of what services they choose to add, retain or cancel.”
