PR Salaries At Brands Tend To Be Higher Than At Agencies

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According to Muck Rack, salaries in the PR and communications industry vary by seniority, and tend to average about $100,000 a year at a brand, compared with $80,000 at an agency.

“Part of the reason the typical agency salary is more than $20,000 less than at brands could be because there are simply more roles across different functions,” according to Muck Rack. “A small brand team could have only one or two roles for people with limited experience, while large agencies might have dozens.”