Boomers Show Greatest Loyalty To Subscription Services
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According to a global consumer study Recurly, 79% of boomers didn’t cancel any subscriptions in the prior 12 months, compared with only 37% of Gen Z. Conversely, 42% of Gen Z said they have canceled one to three subscriptions in that same time frame, compared with only 18% of boomers.
“Boomers are more price sensitive than Gen Z,” according to Recurly. “Boomers look for deals, and they will cancel a subscription if they’ve found a cheaper alternative. On the other hand, only 21% of Gen Z will cancel if a more affordable option is discovered, showing that cost is less of a factor for this group.”
“Boomers are more price sensitive than Gen Z,” according to Recurly. “Boomers look for deals, and they will cancel a subscription if they’ve found a cheaper alternative. On the other hand, only 21% of Gen Z will cancel if a more affordable option is discovered, showing that cost is less of a factor for this group.”
