Video Captions Are Especially Popular Among Younger Viewers Of Streaming
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Reading captions while watching a streamed movie or television show isn’t considered a chore among a significant portion of younger consumers. Instead, 61% of Gen Z adults and 58% of millennials say they regularly use the subtitles feature on streaming platforms, compared with 30% of Gen Xers and 27% of baby boomers, according to researcher Morning Consult.
A major reason for using subtitles is to better understand content, with more than half (53%) of people who regularly use captions doing so to stay focused on a TV show or movie. The need for focus helps to explain why external speakers and headphones also are more popular among younger viewers.
A major reason for using subtitles is to better understand content, with more than half (53%) of people who regularly use captions doing so to stay focused on a TV show or movie. The need for focus helps to explain why external speakers and headphones also are more popular among younger viewers.
